The Bronco Bus pulled into the slum on the outskirts of town, and Mexico’s most curious candidate took the stage in front of a flashing neon-green horse head.
Jaime Rodríguez, a.k.a. “El Bronco,” a 57-year-old former mayor and alfalfa farmer, wants to be governor of the border state of Nuevo León, a major economic hub and home to the third-largest metropolitan area in Mexico. His profane, man-of-the-people persona has made him an unlikely front-runner in next month’s mid-term elections. But the main reason his candidacy has captured so much attention is that he has succeeded without the help of Mexico’s powerful political parties, choosing instead to run as an independent.