Starbucks continues to grow in Mexico. Starbucks continues to grow in Mexico.

Starbucks set to open its 600th cafe in MX

Calls for a boycott appear to have been ignored by fans of the chain's products

If anyone’s boycotting Starbucks in Mexico it’s not having any effect on the coffee company’s growth in this country.

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There were calls in January for boycotts of various American brands that operate in Mexico in response to U.S. President Donald Trump’s plans regarding trade, the border wall and remittance payments by Mexican workers.

One of the suggested targets was Starbucks, whose Mexican franchise holder, the restaurant operator Alsea, will open the brand’s 600th outlet next week.

So far this year, 10 new Starbucks have opened in Mexico, and Alsea plans to maintain the pace, opening 50-55 new outlets every year.

Ten years ago Starbucks had just 110 outlets in Mexico.

The coffee shop is Alsea’s biggest brand in terms of sales, representing 22% of the company’s total. Others are Burger King at 21% and Domino’s Pizza and Vips, both 15%.

Source: El Universal (sp)

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  • alance

    The only coffee I drink is Nescafe Clasico instant made in Mexico, available in a 1.2 kg can at Sam’s Club.
    I haven’t been to a Starbucks in ten years. Starbucks is a complete waste of money.

  • K. Chris C.

    Starbucks, a refuge of sorts for those desiring a cup of coffee that is rich and stout, served in a comfy environment, and has the best customer service in all of Mexico; And have toilet paper in clean bathrooms.

    An experience worth every peso they charge.

    An American citizen, not US subject.

  • Maureen Martinez

    not sure, but understand Carlos Slim is the chief stockholder in Alsea. A monopoly of sorts, but he, like Warren Buffett, only picks winnders.

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