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Montse González

How Montse González is redefining tequila

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Tequila brands are overwhelmingly run by men. But that's not the case at Leyenda 1925, where co-founde Montse González is setting an example she hopes other women can follow.

Jalisco’s Los Altos Tequila Route opens new path for rural tourism ahead of 2026...

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With millions of tourists expected for the 2026 FIFA World Cup, Jalisco has opened a new tequila route to tempt incoming travelers.
Singer Karol G poses for a photo with Casa Dragones' Bertha González Nieves

Karol G launches her own Cristalino tequila with SMA-based Casa Dragones

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The celebrity-backed bottle is Casa Dragones’ first foray into Cristalino tequila, which involves an extra filtration process, often using activated charcoal, to remove the amber color gained during barrel aging.
A billboard outside an open restaurant

Where to drink good wine in the heart of tequila country

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Take a break from agave and dive into the best of Mexico's grapes when you're chanelling your inner Tapatío.
Tequila volcano

No way José! Blow off the tequila tasting and head up the Tequila Volcano...

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Give your liver a break and check out a view few are brave enough to enjoy.
pieces of caramel-colored Mexican fudge, some tinted pink and some sprinkled with multicolored sprinkles

Love fudge? Make it Mexican with a mezcal, tequila and Kahlua combo

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Jamoncillo is a traditional Mexican fudge whose "little ham" name belies its rich history. Here we upgrade it with tequila and mezcal!
Barrels of surplus tequila sit in storage

Mexico is sitting on 500 million liters of unsold tequila

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After more than a decade of growth, demand for tequila is falling in the U.S., forcing some Mexican producers to cut prices.
Inside view of Tequila Lab, Guadalajara's new cultural hub.

Guadalajara’s new Tequila Lab is part museum, part business hub

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Right in the heart of tequila country, Guadalajara's newest cultural center celebrates Mexico's most famous distilled spirit.
Celebrity chef Guy Fieri, left, and rocker Sammy Hagar, right, holding boxes and a bottle of their brand of tequila, Santo as they pose for a publicity photo

Did someone steal 24,240 bottles of Guy Fieri’s tequila?

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Details are still unclear, but what is known is that a delivery of US $385,000 of Santos tequila – a brand founded by Fieri and Sammy Hagar in 2017 – has vanished en route from Jalisco.

The world’s best tequila is…

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The top tequila of the San Francisco World Spirit Competition is one of the few remaining brands with complete control over agave production.