Last year was a record year for tourism for the Caribbean destination of Cancún.
The Office of Visitors and Conventions reported that the city, along with Isla Mujeres, Puerto Morelos and Holbox, welcomed over 5 million tourists, the largest number ever recorded.
Hotel occupancy rates were up 1%, even after Cancún added more than 700 new rooms.
For its part, the Hotel Association of Cancún reported that the Caribbean city was the preferred destination for travelers in Mexico. During 2015, the city’s average occupancy rate was 82%, beating other resort cities such as Los Cabos, with 65%, and Acapulco, which remained below 50%.
Cancún was also the most important beach destination for conventions and meetings. “In 2015, business tourism increased by 100% and now represents 20% of all arriving visitors. This kind of tourism spends more than its traditional counterpart, between US $3,000 and $5,000 per stay.”
For online travel agency Expedia, Cancún was also the No. 1 destination for packages, in which travelers book flights and hotel accommodations at the same time, beating cities such as Las Vegas and New York.
Tour operators and hoteliers expect 2016 to see 4% growth in overall visitor volume. Factors such as a stronger dollar and the drop in oil prices also contribute to the record occupancy rates: tourists from the United States can purchase more with their money, while airfares are lower to due to the steep decline in oil prices.
Source: El Economista (sp)