The Cyrstal Lagoons project in Cabo San Lucas. The Cyrstal Lagoons project in Cabo San Lucas.

Crystal Lagoons sees big promise in Mexico

With five lagoons now operating it envisions 50 more, worth $10 billion

A company that has earned international renown for its artificial lagoons sees big promise in Mexico, where it has plans to develop 50 lagoon projects, an investment worth US $10 billion.

Amsterdam-based Crystal Lagoons already has five projects in Mexico, the flagship among them being the Diamante Cabo San Lucas, a $680-million development where the company installed a 4.5-hectare saltwater lagoon.

“Crystal Lagoons is an innovative company with a great track record of developing large, clean and safe swimmable lagoons at top resorts around the world,” said Diamante CEO Ken Jowdy.

“Creating a unique recreational family lagoon as a complement to our spectacular oceanfront and dunes will heighten the Diamante experience,” he said.

In two weeks, the 1,800-room Hard Rock Hotel in Cancún will boast its own 2.2-hectare lagoon, and the company expects to sign another seven contracts in Mexico in the short term with lagoons in the State of México, Puebla, Querétaro, Los Cabos, Veracruz and Cancún, representing joint investments of US $1.2 billion.

The company’s recently opened Mexico office will also oversee projects in Central America.

Founded in Chile in 2007 by biochemist Fernando Fischmann, Crystal Lagoons stands out for its inexpensive lagoon-making and conservation techniques. Its success is evident in its portfolio: to date, it has built 300 projects in 60 countries.

One is the 42-hectare Meydan One lagoon in Dubai, which earned the company its third Guinness World Record for the largest artificial lagoon.

Its first project was the San Alfonso del Mar resort in Chile in 2007, a giant swimming pool eight hectares deep with a maximum depth of 3.5 meters. It contains 250 million liters of water drawn from the Pacific Ocean and in summer, the water temperature is maintained at 26 C, nine degrees more than the adjacent sea.

The firm’s lagoons, saltwater or fresh, are remotely controlled: data is collected by sensors on site and then transmitted to centralized receiving equipment for monitoring. The water is disinfected using UV rays, and water levels are maintained regardless of evaporation or low rainfall.

The technology allows for significantly fewer chemicals and less energy compared to traditional pool systems, resulting in lagoons of unlimited size with very low construction and maintenance costs.

Crystal Lagoons observes on its website that location isn’t necessarily as important as it used to be in real estate.

“Our ground-breaking concept challenges the real estate industry mantra of ‘location, location, location’ by allowing developers to bring the idyllic beach lifestyle anywhere in the world. Our projects provide feasibility to otherwise unviable land and add significant value to projects through increased density, sales price and sales velocity.”

Source: El Universal (sp)

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