The Stratocaster: some are made in Mexico. The Stratocaster: some are made in Mexico.

Fender Stratocaster a trade talks casualty?

One analyst says the guitar maker could be forced to leave Mexico

The made-in-Mexico version of the famous Fender Stratocaster guitar, played by numerous rock and roll luminaries including Jimi Hendrix and Eric Clapton, could become a casualty of the renegotiation of the North American Free Trade Agreement (NAFTA), one analyst claims.


The first round of renegotiation talks kicked off in Washington yesterday.

Fender has made the iconic instrument at a factory in Ensenada, Baja California, since 1987. Cheaper labor costs allow Fender to make a simplified version of the instrument there that sells for around US $600, half the price of its United States-made counterpart. That enables the company to compete with cheap Asian-made guitars.

While purists insist that the U.S. Stratocaster sounds better, the availability of a cheaper version means more people can play their very own Strat. Other U.S. guitar manufacturers — C.F. Martin & Co. and Taylor Guitars — have also transferred part of their production to Mexico.

Since NAFTA came into force in 1994, figures show that exports of Mexican-made guitars to the U.S. have increased by 90%, reaching US $38 million in value last year.

But a manufacturing analyst from market research company IBISWorld believes that if any new tariffs are imposed on the Mexican guitars, Fender will be forced to make adjustments or even reconsider its viability in Mexico.

“It wouldn’t be unbelievable to see them close down that plant and move to a place where they can trade more freely,” Rory Masterson told news agency AFP.


However, Morris Cohen, a professor of manufacturing and logistics at the University of Pennsylvania, who visited the Fender factory the day after Donald Trump was elected president, holds a different view.

“They were not that concerned,” Cohen said of the workers. “They explained . . . that even if NAFTA is eliminated, 35% tariffs are not going to happen overnight.”

He added that virtually all Mexican exporters have effective mechanisms to respond to such challenges.

Mexico is currently the third largest supplier of imported guitars to the U.S., Masterson said, accounting for 21% of the market and exceeded only by China and Indonesia.

Under current NAFTA arrangements, guitars are exported tariff-free in North America but stricter rules of origin being pushed by the U.S. that are primarily aimed at the automotive industry could also affect the Mexican Stratocaster.

Source: El Economista (sp)

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  • cruz_ctrl

    haha! Hendrix and Clapton never payed Mexican made Fenders… and their lower price is not just due to reduced labor costs. it’s mostly the lower quality electronics in the mexican guitars that account for the price disparity

    • Robert Trama

      The writer was referring to the “famous Fender Stratocaster guitar” not the “made-in-Mexico version”

      • Fernando de la Cruz

        Jimi sang about coming to Mexico in Hey Joe and in Killing Floor. Too bad he never did.

      • cruz_ctrl

        @Robert Tram Let’s hope so, however, the wording “The made-in-Mexico version of the famous Fender Stratocaster guitar, played by numerous rock and roll luminaries including Jimi Hendrix and Eric Clapton” could lead one to believe otherwise…

        • Robert Trama

          I certainly agree that the wording could be misconstrued by someone who’s not familiar with the topic. Regardless, I would hate to see Fender close down their Ensenada plant only to open one in Asia. I’ve been to the plant in Corona and I was informed that a small group of the Corona employees are Mexican’s that learn their guitar making chops at the Ensenada plant and emigrate to the US when they’ve reached a certain level of expertise.

          • cruz_ctrl

            “I would hate to see Fender close down their Ensenada plant”
            totally agree., roberto 🙂

    • pedrochapala

      they are assembled in mexico and the parts come from the excited states. i owned a mex tele and when i sold it i had 2 pro musicians after it. you’re thinking of the crappy ones from the far east not mexico.

  • Fernando de la Cruz

    God and Jimi, his killer, could´ve played anything, from this article. The syntax is ambiguous. I´m not a fan of neo-liberal treaties which help corporations, not countries. Nationalism is not the answer, though.

  • Commander Barkfeather

    As a professional guitarist for twenty years, this is a subject I’m slightly familiar with. Both Eric Clapton and Jimi Hendrix played Stratocaster “Elite Series” guitars built in Fullerton, California. Clapton has also occasionally played a Strat “Jazzmaster,” also from Fullerton. Being somewhat of a purist, I played a Telecaster, built in 1963, again Fullerton. Strats made in Mexico are “Standards,” they lack “Humbucker” pickups, resulting in a slightly inferior sound, slight variations in the floating bridge, for what reason I do not know, and lamination on the neck. They do not compare with the original, however they stack up nicely against Indonesian and Chinese competitors.

  • owl905

    Don’t let this happen to your Strat:

    • Jason Knight

      No problem. I’ve had a brilliant repair done to a smashed bass headstock by a luthier who fixed Pete Townshend’s guitars. 🙂 Though it might get difficult visiting Surrey, England when I emigrate to Mexico…