Two sculptors took to the beach at Boca del Río, Veracruz, on Sunday to create a giant sand turtle and send a message to seven major brands of consumer goods.
Francisco Javier Calvillo Valdez of Jalisco and Carlos Miguel Ramírez Pereira of Colima spent more than 12 hours to complete their project, with help from Greenpeace volunteers, as a protest against plastic pollution.
When seen from above, the green sea turtle, measuring 12 meters long by 8 meters wide, appears to be emerging from the waters of the Gulf of Mexico.
A sign placed on the beach nearby read, “Your containers don’t disappear. They’re here!” a message directed at the brands Coca-Cola, Pepsi, Unilever, Nestlé, Procter & Gamble, Starbucks and McDonald’s.
The turtle project was part of a Greenpeace campaign called Break Free From Plastic.
A Greenpeace Mexico spokesman said, “We’re drowning in the [plastic] containers” of the seven brands.
Miguel Rivas Soto asserted that “44% of bird species and 22% of cetaceans, [along with] sea turtles have been found with plastic inside or around their bodies.”
He proposes stopping society’s “addiction to plastic, imposed on us by the firms when they decided to put everything in containers made out of that material even when they’re not needed . . . .”
“We have to remind businesses that what we want is the water, not the bottle.”
In the last decade, the Chilean environmentalist said, the world has produced more plastic than during the previous 100 years. Businesses using plastic containers claim that recycling is enough, Rivas said, “but we know it is not the way out of this plastics epidemic, as only 9% of all plastic produced is ever recycled.”
“What we need is to stop producing plastic and seeing it as the only alternative in which to deliver products.”
Source: Plumas Libres (sp)