The Adobe Guadalupe winery in Ensenada. The Adobe Guadalupe winery in Ensenada. Governors want to promote the industry.

Governors offer plan to boost wine industry

Promoting wine and guaranteeing its quality among measures proposed

Wine production in Mexico has a long history, supposedly going back as far as the early 1520s when conquistador Hernán Cortés reportedly ordered colonists to plant grapevines to make up for a shortfall of wine in the Spanish colony.


Almost 500 years later, Mexico’s governors are seeking to further consolidate the industry: last week they presented an unprecedented legislative proposal to the Senate, containing measures to encourage its growth.

Entitled the General Law Initiative to Promote the Wine Industry, the draft legislation calls for direct government incentives to wine producers and controls over production.

Baja California Governor Francisco Vega, who chairs a National Conference of Governors (CONAGO) committee looking at ways to promote the wine industry, presented the plan last Thursday to the Senate Committee on Commercial and Industrial Promotion.

The draft legislation is the result of discussions that began in May 2016 and took place in Baja California, Guanajuato, Nuevo León and Coahuila, all wine producing states.

However, it is Vega’s state that is by far the nation’s largest wine producer, responsible for approximately 90% of total production.

Valle de Guadalupe, located to the northeast of Ensenada and often considered the Mexican equivalent of California’s Napa Valley, is home to the greatest concentration of wineries in the country.


According to Vega, one aim of the legislation is to guarantee the quality of Mexican wine and to ensure that the varietals contained in every bottle are correctly classified, thus giving greater certainty to consumers.

Another proposal is to establish a Denominación de Origen classification for Mexican wine. Only wine made from grapes planted, grown and harvested in Mexico and with contents completely fermented and bottled in the country would receive the designation.

The legislation also proposes establishing a national commission to promote the wine industry. It would become part of the Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA) and the Secretariat of Economy (SE).

The role of the commission would be to advise and support governments on the design of public policies, especially those that affect wine producers. The draft proposal states that policies that help the industry to reduce costs would also be beneficial to consumers, as the price of quality wine would go down.

Vega stated that if the proposal became law it would benefit the wine industry, rural Mexico and tourism.

Mexico’s wine industry generates around 7,000 direct and indirect jobs. However, that number doesn’t include the significant spillover effect that comes from tourism to the country’s wine regions.

The matching of wine to food also plays an important role in creating successful gastronomic experiences such as in the Baja California cooking style known as “Baja Med,” officially recognized as a Mexican regional cuisine 15 years ago.

While per-capita wine consumption in Mexico — currently 0.4 gallons per year — is growing, it is still much lower than in countries such as the United States where it is two gallons and France, where it is 15.

Mexico ranks as the world’s 25th largest wine producer but 66th in wine consumption with Mexican wine accounting for just one-third of that, as drinkers prefer wine from Europe, Chile, Argentina, the U.S. and Australia.

Source: El Sol de Tijuana (sp), Huffington Post (en)

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  • WestCoastHwy

    Sorry, this is a bunch of @#$%. Baja does not have a water source and most wineries that are sprouting up are buying their grapes from California. It’s more of an attraction than an area of vineyards. Plus, Ejido law will not allow for investments and only promote corrupted Governors to steal the land.

    Just like most everything else…..NAFTA allow grapes to come in and wine to leave without tariffs. Any numbers that are used for economical publishing purposes are like all things in Mexico…….CORRUPTED!

    All Hail the King! (or Patron)

    • rmezoff

      Did you read the article? Those are some of the issues that addresses.

      • WestCoastHwy

        “Governors offer plan to boost wine industry” Hello rmezoff, that says it all. Why would the Governors want to get involved with private business? Yes, that’s right…….to embezzle monies. Mexico is currently in a war rurally (Ejito). There are areas that are growing cannabis and would be excellent for grapes that are so dangerous but even the Mexican Army can’t control let alone some small Mexican grape grower and there is a @#$% lot of water! (my family owns such a property)

        I personally know the Valle de Guadalupe and a few Wineries/Gastronomic and most if not all grapes and food staples are coming from the U.S. L. P. A.; Mexico does not have the security to fight the Hillbillies that control the area. Yes the Valle is growing but not the vineyards.

        As with all thing Mexican, it’s like a TJ painted donkey! and that’s a complement.


  • alance

    There are many food and beverage products that Mexicans import that could be grown and processed domestically on a much larger scale from olive oil to peanut butter. Building materials and furniture could be produced using bamboo and rattan. The list goes on and on while Mexico wastes resources and blood fighting the war on drugs.

  • K. Chris C.

    “Promoting wine and guaranteeing its quality among measures proposed.”

    Familiar spin of a well trodden scheme:
    1) “Promoting wine” is code for the coming increase of taxes upon wine and wine producers that smaller producers will have difficulty paying.

    3) “and guaranteeing its quality among measures proposed” is code for small producer destroying regulations that enable the consolidation of wine production in the hands of big corporate firms.

    Fixed quote: “To turn wine production in to a huge bribe paying industry dominated by a few pol and crat purchasing entities, small wine producers are to be taxed and regulated out of business, while the resulting wines of depreciating quality are to be promoted internationally.”

    An American citizen, not US subject.