Lord Audi in a shoving match with police officer. Lord Audi in a shoving match with police officer.

#LordAudi to officer: ‘Call my dad, dude’

Young driver gets aggressive with cop after hitting bicycle with his car

Barely a week goes by without the title of “lord” or “lady” being bestowed upon someone who uses wealth, power or influence to put themselves above the law. When the title becomes part of a Twitter hashtag, the word gets out fast.


This week it’s #LordAudi.

A video recorded by cyclist Ari Santillán of Mexico City on Wednesday evening shows what happens after a young man driving an Audi invades the bicycle lane on a Mexico City street, right behind the cyclist.

Santillán began filming the incident with his phone after the car on his tail began repeatedly pushing up against his back tire, eventually bending the wheel and causing the cyclist to fall.

The cyclist called for help from a nearby officer with the Bank and Industrial Police, while a second cyclist stopped to help Santillán. But the Audi driver began berating the police officer.

“This is Mexico, dude, got it?” said the young man to justify his actions. “Call my dad, dude.”

The argument became a shoving match before Lord Audi managed to get back in his car and drive off, dragging the second cyclist’s rented bike under his vehicle.


Santillán, an editor at a Mexico City blog called The City Fix México, has since filed a legal complaint with the other cyclist before city authorities.

“We had to wait for about nine hours for a specialist from the public prosecutor’s office to show up, only to find out they didn’t have any available. I also had to file a complaint at the Attorney General’s office,” explained Santillán.

On Thursday, he uploaded the video of the aggression to his Facebook page, where it went viral on several social media services, earning the driver the derisive #LordAudi hashtag.

Later, social media users identified the aggressor as Rafael Márquez Gasperín, the son of a telecommunications businessman.

Hashtags containing the words “Lord” or “Lady” have become common in Mexico in recent years to accompany videos aimed at shaming the rich and powerful. With the proliferation of smartphones and live streaming mobile apps, there has been a particularly intense spate of these videos recently, involving the drivers of expensive cars.

Santillán is convinced that the strategy of exposing cases of abuse such as his via social media will lead to a change in civic culture.

“The idea of the video is not to shame a person or exhibit them, but to demonstrate that even the powerful can no longer assume they are above the law. It’s also a way of pressuring the authorities,” he said.

Source: Milenio (sp), Vice News México (sp)

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  • TioDon

    I hope that little sheet tries that on his next trip to New York……

  • Stephen

    I am an expat living here in Mexico, I would like to say that unfortunately much of todays youth in the U.S. specially have no respect for people outside there elitist circles. (fresa) Soy un expatriado que vive aquí en México, me gustaría decir que, lamentablemente, la mayor parte de la juventud de hoy en los EE.UU. especialmente no tienen ningún respeto por las personas fuera de sus círculos elitistas.

  • TheRealAnon

    Fuck this little sh!t. PUT THE F@CKER IN JAIL.

  • Cam Nante

    Entitled little mierda…I’ll bet Dad’s real proud.

  • delmaracer

    And that is what will be running Mexico in a few years. Pathetic, eh?

  • Tom Steele

    What a little shit. I hope the city brings charges and he ends up in jail for a couple of weeks. If he had put his hands on an American cop he’d have 2 years in prison. I think the bike rider would have been justified in giving him a clout across the lug, (you know, in defense of the policeman.)

    • Hailey Mannering

      And if a humbly dressed dark skin person hit a police officer in Mexico, he´d spend some time in jail too, I think.

  • pedrochapala

    fekking little prick

  • RiverFred

    Daddy should take his car away and make him ride a tricycle,

  • James Smith

    in the us, we would have just shot the mother……er.