La Comer has opened two new upscale stores. La Comer has opened two new upscale stores.

New food stores in Puebla, Nuevo Vallarta

La Comer and City Market cater to higher-income consumers

Upscale food retailer La Comer, which says it is enjoying an “outstanding” year, has opened its latest new stores in the cities of Puebla and Nuevo Vallarta.

The company’s marketing director said sales were up 12.7% in the first nine months of the year compared to the same period in 2016.

“We’re basically having an outstanding year in terms of results,” said Andrés Ehrli Solloa. “We’re clearly above the industry, and this has to do with our desire to be different.”

The firm’s strategy had been focusing on higher-income consumers and targeting them with their upscale City Market brand. Having achieved good results, it has begun to expand its presence beyond Mexico City — where most of La Comer’s 30 City Market stores are located — to other centers.

The newest stores represented an investment of 612 million pesos (US $32 million), 151 million of which were used to build the 4,248-square-meter Puebla store.

The retailer said it will be able to sell over 29,000 national and imported products in that store. Customers shouldn’t have trouble finding parking in the store’s 1,441-space, two-story garage. The store will create 270 direct and 52 indirect jobs.

The 4,992-square-meter Nuevo Vallarta City Market is located in Bahía de Banderas, Nayarit, required an investment of 461 million pesos. It will generate 170 direct and 260 indirect jobs

Source: Forbes México (sp), El Financiero (sp)

Reader forum