Heinekens new beer plant in Chihuahua. Heineken's new beer plant in Meoqui, Chihuahua.

New Heineken plant opens in Chihuahua

$500-million brewery will produce 600 million liters of beer annually

Heineken opened its new brewery and bottling plant yesterday in Meoqui, Chihuahua, where it will produce 600 million liters of beer a year for the domestic and United States markets.


Spread over 70 hectares, the US $500-million brewery will create 300 direct jobs, said Heineken México CEO Dolf van den Brink.

Jean-François van Boxmeer, head of parent company Heineken International, said the Mexican market is one of the brewer’s most important, and that 20% of its work force is located here.

By 2019, van Boxmeer said, Heineken will have invested $2 billion in Mexico since 2016 on enlarging its warehousing and distribution centers and production facilities.

Chihuahua Governor Javier Corral Jurado said such projects created the foundation for the region’s socioeconomic expansion.

Van den Brink added that Mexico’s economy has proved to be “dynamic and vigorous, despite international turbulence . . . the beer industry has reported growth for 16 consecutive quarters.”

Federal Economy Secretary Ildefonso Guajardo Villarreal said that over the last five years that beer and related industries — from farming to glass production — have attracted close to $20 billion in foreign direct investment.


Since 1990, he said, beer exports have grown from $190 million to $3 billion annually.

Guajardo also touched on the prospect of a scenario without the North American Free Trade Agreement. The beer industry, he said, would be one of the least affected given the international treaties Mexico has signed.

“. . . Mexico will continue to be a strong country in the dynamics of integrated trade,” he said.

New technology will reduce water consumption at the new plant by 30%, meaning that one liter of beer will be obtained from every two liters of water, rather less than tThe company’s global average of 3.6 liters.


The facility obtains 12% of its electrical power from solar systems and the plan is to obtain the rest of the plant’s electrical needs with the installation of a wind farm. A wastewater treatment plant allows the use of biogas in boilers and the reuse of treated water for washing and irrigation.

The Meoqui brewery is the company’s seventh Mexican facility. It will brew brands such as Tecate, Dos Equis and Heineken.

Source: Milenio (sp), Beverage Daily (en)

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  • WestCoastHwy

    It’s not original beer, it’s Mexican piss water. This is for all beers brewed in Mexico. The German standard is not currently being used.

    • Mike S

      I used to home brew as a hobby years ago. American “light” beers like Coors, Bud, and Miller Lite are true piss water. Mexico has a growing craft beer industry that produced ales and lagers on par with US craft brewers.. For large high volume Mexican brewers I rate Bohemia Obscura, Negra Modelo, Noche Buena (at Christmas) as three very very fine brews. Dos XX Ambar is hard to beat anywhere in the world. The standard medium pale lagers are excellent also- Pacifico and regular Bohemia are fine thirst quenchers. You need to get out more. Lots of Germans migrated to Mexico a long long time ago and Mexico has a fine beer tradition. I hope Heineken keeps standards up and just doesn’t brew for the US market. Heineken is not a German company- it is Dutch. I never thought it was that great but better than big American brewers.

      • WestCoastHwy

        I believe you missed my point, Mexican Domestic Beers have been bought by international conglomerates and are now producing beer globally with cheap Mexican labor and nonexistent environmental regulations. Anheuser-Busch InBev SABMiller and Heineken are the owners of which their interest isn’t keeping the German Beer Standard.

        • Mike S

          Agreed. You said “for all the beers brewed in Mexico” and I thought you meant there were no good ones. Cheers

          • WestCoastHwy

            Mexicali is producing some serious IPA but that is because of it’s proximity to the border allowing access to the best hops. While a lot of Micro Brews are being bought up by the conglomerates in the USA, it seems that the margin is moving to Mexico because of the cheap operating costs and growing Mexican beer market. Soon I hope sooner, there will be more than four selections of beer in beer section in your common Mexican corner store.

          • Mike S

            Gee….something we actually agree on! Interesting article I came across:


      • Peter Maiz

        Lots of Germans did migrate to Mexico but the major brewers were Mexicans that imported specialized Germans to work at their breweries.