“Reducing alcohol consumption has gained significant momentum in recent years, particularly among Gen Z. Major beverage companies are already adapting to supply this demand. Casa Lumbre is ahead of the curve having already launched a 0% abv tequila called Almave with the backing of Formula One deity Lewis Hamilton.”
Anna Bruce, Writer
A new breed of alcohol-free spirits, boosted by celebrity endorsements, is promoting responsible enjoyment of Mexico’s more delicious drink.
Mexico News Daily talks to beer entrepreneur Eduardo Cárdenas, whose business shows North American economic integration in action.
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