Sunday, July 27, 2025

MKT PAID Mucho gusto

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“A recent flight from León’s BJX to Los Cabos SJD on Volaris ticked all of the boxes of a typical Mexican flight. My wife and I settled into our tiny legroom seats 2A and 2B, with an elderly gentleman already seated in 2C. “I’ll take the middle seat on this one,” I told her. As the flight took off and I was reading MND articles on my phone, the man — Luis from seat 2C — started asking me questions. Where was I from? Where did I live now? Did I like Mexico and Mexicans? I realized I likely would not get much reading done, and so I put my phone down and we started chatting.”

Travis Bembenek, CEO

Travis Bembenek shares what he learned from a brief encounter that left a lasting impact.

In rural Querétaro, Hugo Uribe’s artisan workshop blends the centuries-old techniques of cantera with cutting-edge tech to create award-winning sculptures in high demand.


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Olvera completed the challenging urban route in “blisteringly quick” time, beating the previous record by almost seven minutes.


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