The Rules of the Game and Diego and Frida. A Universe come together to offer an immersive experience that explores time, freedom, and artistic expression. In “The Rules of the Game,” it reflects on how time is perceived differently by those deprived of freedom, and how artistic creation and play become tools of emancipation and autonomy in difficult contexts. On the other hand, “Diego and Frida. A Universe” invites visitors to immerse themselves in the love story between these iconic artists through more than 300 digital images and videomapping technology, bringing their works to life. This event not only celebrates their legacy, but also promotes Mexican culture through themes of inclusion and diversity. Together, these experiences highlight the power of art and play as forms of resistance and connection with cultural identity.