Airbnb properties now rival hotel rooms in number, worrying hoteliers

The growth of Airbnb and similar digital accommodation platforms is cause for concern among hoteliers in the Riviera Nayarit, where a local tourism official says there are 16,000 hotel rooms and a similar number of Airbnb properties.

“. . . we calculate that there are just as many. In other words, the same supply in different conditions, without regulation. Yes, hoteliers are worried,” said Richard Zarkin, public relations manager at the Riviera Nayarit Convention and Visitors Bureau.

“A lot of people are renting houses and apartments. It has to be regulated, the government is already working on the issue,” he added.

Zarkin said that there is an uneven playing field for hotels and properties listed on accommodation sites because the former pay commercial rates for electricity and water while the latter are charged residential prices, which are lower.

“We think that it’s unfair competition. Airbnb is a platform that benefits from [tourism] promotion whose budget comes from the accommodation tax. There should be responsibility. Airbnb should pay the relevant taxes,” he said.

Seven Mexican states including Guerrero and Mexico City charge Airbnb hosts booking taxes of 2% to 3% but federal Tourism Secretary Miguel Torruco is now proposing the introduction of a nationwide regulatory framework for online hospitality services, an initiative that is supported by Riviera Nayarit hoteliers.

Located between the historic port of San Blas and Banderas bay in Nuevo Vallarta, the Riviera Nayarit is one of Mexico’s fastest growing tourism destinations.

Average hotel occupancy rates were 65% last year and tourism generated an estimated economic spillover of US $1.6 billion in the region.

Source: El Financiero (sp) 

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Manzanillo, Colima, México, 13 de marzo de 2026. La doctora Claudia Sheinbaum Pardo, presidenta Constitucional de los Estados Unidos Mexicanos en conferencia de prensa matutina, “Conferencia del Pueblo” desde Colima. La acompañan Indira Vizcaíno Silva, gobernadora Constitucional del Estado de Colima; Omar García Harfuch, secretario de Seguridad y Protección Ciudadana (SSPC); Raymundo Pedro Morales Ángeles, secretario de Marina (Semar); Bulmaro Juárez Pérez, divulgador de lenguas originarias, presentador de la sección “Suave Patria”; Ricardo Trevilla Trejo, secretario de la Defensa Nacional (Sedena); Jesús Antonio Esteva Medina, secretario de Infraestructura, Comunicaciones y Transportes; Bryant Alejandro García Ramírez, fiscal general del Estado de Colima; Fabián Ricardo Gómez Calcáneo; Rocío Bárcena Molina, subsecretaria de Desarrollo Democrático, Participación Social y Asuntos Religiosos de la Secretaría de Gobernación; Efraín Morales López, director general de la Comisión Nacional del Agua (Conagua); Marcela Figueroa Franco, secretaria ejecutiva del Sistema Nacional de Seguridad Pública (SESNSP) y Guillermo Briseño Lobera, comandante de la Guardia Nacional (GN). Foto: Saúl López / Presidencia

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