Thursday, May 8, 2025

Modelo Especial included in 2024 Global 500 most valuable brands

Mexican beer Modelo Especial is one of the world’s 500 most valuable brands, according to consulting firm Brand Finance.

The firm’s annual “Global 500” brand list ranked Modelo in 455th place, with a value of $5.2 billion. It is the second most valuable brand in Mexico after fellow beer brand Corona Extra, which came in 207th place. It is also one of only five Latin American brands in the top 500, alongside the Brazilian banks Itaú (263), Banco do Brasil (431) and Bradesco (477).

Corona beer bottles
Corona has been Latin America’s most valuable brand according to the firm for some time. (Depositphotos)

“Beer brands of Mexican origin are recognized and appreciated around the world,” said Laurence Newell, Americas director at Brand Finance. He highlighted that Modelo Especial’s value “continues to grow, far exceeding pre-pandemic data, driven by the North American consumer.”

Modelo Especial’s brand value leaped by 24% last year. It became the top-selling beer in the United States in May, with an 8.4% share of U.S. retail sales, temporarily displacing longtime leader Bud Light.

Analysts attributed Modelo’s success not only to controversies affecting Bud Light’s owner Anheuser-Busch, but also to Modelo’s brand diversification and a growing affinity for Mexican alcoholic beverages in the U.S.

Brand Finance gave Modelo Especial a brand score of 78.9 out of 100 and an AA+ rating, reflecting not only its value, but also its reputation and perception of sustainability.

However, it still lagged behind Corona Extra — long the most valuable brand in Latin America — which performed even more strongly in 2023, seeing its overall value surge by 40%, to $10.4 billion.

Meanwhile, Mexican telecommunications brand Claro dropped off Brand Finance’s top 500 list for the first time since 2009.

Overall, the combined value of Latin American brands on the list increased by 9% from 2023, to reach $34 billion.

With reports from Aristegui Noticias

2 COMMENTS

Have something to say? Paid Subscribers get all access to make & read comments.
Commercial sector Mexico

Commercial sector overtakes manufacturing as top FDI target in Mexico

4
U.S. trade policies are reshaping Mexico’s foreign investment profile, temporarily knocking the manufacturing sector off its perch as the country’s most attractive investment.
Membes of the ODATA team and local officials celebrate the opening of a new data center in Queretéro.

ODATA inaugurates US $3B data center campus in Querétaro

1
ODATA, a subsidiary of Texas-based Aligned Data Centers, opened its second data center facility in Querétaro, where it is building the largest data center campus in the country.
Economy Minister Marcelo Ebrard

Mexico targets irregular steel and textile imports in push to protect domestic industry

0
Also on Monday, Finance Minister Edgar Amador announced plans to increase the national content of government purchases by 10% and trade out 10% of its manufacturing imports.