Diego and Frida. A Universe and The Rules of the Game present a unique immersive experience that explores both the deep artistic legacy of Diego Rivera and Frida Kahlo and the concept of time in contexts of deprivation of liberty. Through more than 300 digital images and videomapping technology, visitors will be transported to the vibrant world of these two icons of the 20th century, where art comes to life and reflects their strength and emotion. In this journey, critical themes such as inclusion, cultural heritage, and multidiversity that enrich Mexican identity will also be addressed. At the same time, a reflection is proposed on how time is perceived differently in situations of confinement, where play and artistic creation become strategies of survival and emancipation. Thus, both experiences converge in a powerful exploration of culture, art, and resistance.