Sunday, August 10, 2025

Super Bowl avocado exports expected to break record

A record-breaking 140,000 tonnes of Mexican avocados are expected to be shipped to the United States in the lead-up to the 56th Super Bowl, to be played in Los Angeles on February 13.

José Luis Gallardo, president of the Mexican Association of Avocado Producers, Packers and Exporters, told the newspaper Milenio that about 25,000 tonnes of avocados are currently being shipped to the U.S. per week, while exports will ramp up in early February.

A total of 140,000 tonnes would represent a 4% increase over last year’s Super Bowl exports.

Avocados are in high demand in the United States prior to the National Football League championship game, largely because guacamole is a popular snack for football lovers glued to their screens.

“An event like the Super Bowl is very important; we’re prepared in Michoacán, which right now is the only state that can send avocados [to the U.S.],” Gallardo said.

Juan Anaya, CEO of agricultural consultancy GMCA, estimated that avocado exports for the big game will be worth US $356 million, or 10% of annual revenue from the U.S. market. “Demand increases 30% or 40% in February,” he said.

Gallardo said that just under 1.12 million tonnes of Mexican avocados were shipped to the United States last year, up from 962,000 tonnes in 2020. “It’s a product that is very well accepted in the United States,” he said.

“… The pandemic hasn’t hurt us, we continue working in Michoacán, the shipments keep leaving every day and the product continues to sell very well.”

Avocados are a major source of income in Michoacán, where farmers, packers and cartels compete for their share of the “green gold” profits.

With reports from Milenio

Have something to say? Paid Subscribers get all access to make & read comments.
News quiz

The MND News Quiz of the Week: August 9th

0
Boats, bats and economic backing: Have you been paying attention to the news this week?
vehicle on fire

Suspect arrested in Monday killing of Reynosa prosecutor

1
The alleged assasin belongs to a faction of the Gulf Cartel, known as major fuel traffickers in the region .
A heat map of Mexico showing temperatures over 40 C along the northern border, throughout Sonora and in parts of the Baja peninsula

In Ivo’s wake, intense heat and stormy conditions continue to affect northwest Mexico 

2
Mexicali set a new record Thursday when temperatures hit a dangerous 52.7 degrees C (127 degrees F).
BETA Version - Powered by Perplexity