The Mexican Association of Real Estate Professionals (AMPI) has launched its new nationwide “VALORes AMPI” marketing platform to support and reactivate the real estate market in Mexico.

The platform seeks to prevent fraud, provide transparency and optimize real estate operations. 

“The market has been updating rapidly, particularly in the technological area. For this reason, we started strengthening platforms last year to provide our members with better services that [will] help streamline sales operations,” AMPI president Ignacio Lacunza told the real estate industry publication Inmobiliare. 

Lacunza explained that every property must pass legal and tax checks before it can be uploaded. 

On launch day, the platform listed 700 properties, and aims to reach 120,000 units in the short to medium term, he added. 

The platform currently has 6,000 members, which Lacunza is sure will increase as the platform becomes more successful. 

Lacunza also said AMPI is committed to the revival of Mexico’s post-Covid-19 economy through a new program called the AMPI Ambassadors of Real Estate Investment. The program aims to provide publicity and support for the real estate sectors of individual states and cities, in part by making the public aware of financial incentives to property ownership offered by municipal and state governments.  

The association now operates in Morelos, Sinaloa, Guanajuato, Baja California, Baja California Sur and Tamaulipas and is aiming to operate internationally as well.

“We will start with the United States and Brazil, mainly because they are the associations with which we have collaboration agreements with,” Lacunza explained. 

In October, AMPI will hold its 52nd national congress in Mazatlán, Sinaloa. More than 1,500 real estate agents, developers, and investors are expected to attend to discuss current challenges and opportunities in the real estate market.

With reports from Inmobiliare and Punto Mx.