It marks the e-commerce giant's third straight year of increased Mexican investment and could translate into 8,500 new jobs, bringing its Mexican employment total to more than 42,000.

The choice of the phrase "in play" (en juego) in reference to human rights was seemingly meant to call attention to how little notice they are getting compared to the World Cup games.

Protesters — who include searching mothers, teachers, retirees, healthcare workers, farmers, anti-gentrification activists and transportation workers — are expected to arrive at the stadium just as the Mexico vs. South Africa match is starting.

President Sheinbaum urged the players to represent their nation with pride: "May your example inspire millions of Mexicans to believe in the strength of sport and the power of their dreams.”

Meanwhile, the Nuevo León state Congress issued a formal apology to World Cup tourists for “the mess they will see and the public works the governor did not complete.”

The headline rate is within the Bank of Mexico's 2-4% target range for the first time since January, when annual inflation was 3.79%.

Some 14% of the total economic impact from the World Cup (estimated at US $2.73B) could stay in local businesses of “maximum proximity,” meaning small shops, convenience stores, small restaurants, taco stands, fondas and more. 

The decree, which applies to government agencies and calls on the workforce at large to comply, is to "improve conditions of mobility, road safety and accessibility both for Mexico City residents and tourists" on Thursday, the day of the first World Cup match.