Gunmen shoot and kill Zihuatanejo hotelier, Red Cross director

The president of the Zihuatanejo Hoteliers’ Association was shot and killed Monday night in an attack by two people on a motorcycle.

Luciano Pineda Quiroz, 42, was the owner of the Hotel Real Monrey and served on the board of directors of the local Red Cross.

According to authorities, the shooting occurred around 9:00pm as Pineda Quiroz and his wife were traveling in a vehicle through downtown Zihuatanejo when armed men aboard a motorcycle pulled up next to them and opened fire.

Pineda was already dead when paramedics arrived but his wife was wounded. She was rushed to a hospital where she was last reported in critical condition.

Zihuatanejo, located in Guerrero’s Costa Grande region, is a popular destination for national and international tourists but has been seen a dramatic surge in violent crime since 2017.

In February, the Red Cross temporarily suspended its activities in the city after its local manager was killed. Authorities discovered a handwritten message at the scene of the crime threatening the same fate for Zihuatanejo’s remaining Red Cross workers, prompting many of its volunteers to flee.

Although the mayor said in April that security had improved, statistics show the municipality was 16th on the list of Mexico’s most violent municipalities in the first six months of the year with a homicide rate of 84 per 100,000 people.

Source: El Sol de Acapulco (sp)

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Manzanillo, Colima, México, 13 de marzo de 2026. La doctora Claudia Sheinbaum Pardo, presidenta Constitucional de los Estados Unidos Mexicanos en conferencia de prensa matutina, “Conferencia del Pueblo” desde Colima. La acompañan Indira Vizcaíno Silva, gobernadora Constitucional del Estado de Colima; Omar García Harfuch, secretario de Seguridad y Protección Ciudadana (SSPC); Raymundo Pedro Morales Ángeles, secretario de Marina (Semar); Bulmaro Juárez Pérez, divulgador de lenguas originarias, presentador de la sección “Suave Patria”; Ricardo Trevilla Trejo, secretario de la Defensa Nacional (Sedena); Jesús Antonio Esteva Medina, secretario de Infraestructura, Comunicaciones y Transportes; Bryant Alejandro García Ramírez, fiscal general del Estado de Colima; Fabián Ricardo Gómez Calcáneo; Rocío Bárcena Molina, subsecretaria de Desarrollo Democrático, Participación Social y Asuntos Religiosos de la Secretaría de Gobernación; Efraín Morales López, director general de la Comisión Nacional del Agua (Conagua); Marcela Figueroa Franco, secretaria ejecutiva del Sistema Nacional de Seguridad Pública (SESNSP) y Guillermo Briseño Lobera, comandante de la Guardia Nacional (GN). Foto: Saúl López / Presidencia

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