Wednesday, September 10, 2025

Mercado Libre to invest US $1.6B in Mexico this year

Latin America’s leading e-commerce company, Mercado Libre, announced on Thursday that it will invest US $1.6 billion in Mexico, the company’s second-largest market. 

The investment is set to be the largest amount the e-commerce and financial services titan has made in Mexico, and comes after a US $1.5 billion investment in 2022. 

Mercado Pago provides banking services for much of Mexico's informal economy.
Mercado Pago provides banking services for much of Mexico’s informal economy. (@MercadoPagoMex/Twitter)

The new funding will look to strengthen its logistics and marketing divisions as well as its fintech and e-commerce market development, head of Mercado Libre for Mexico David Geisen said in a statement.

The investment seeks to consolidate the company’s offers and strategies to attract and retain more users while showing “the commitment that Mercado Libre has for Mexico,” he added. 

Mexicans also seem to be committed to Mercado Libre. According to Geisen, the Uruguay-based e-commerce platform was ranked as the number one most visited website in the country at the end of 2022.

Pedro Rivas, CEO of Mercado Pago, said that the investment will promote greater financial inclusion through the platform and expand the scope of credits to final consumers and small and medium-sized companies that need working capital to grow.

Mercado Libre warehouse workers on the job.
Distribution is a key area of growth for the company this year. (@ML_Mexico/Twitter)

“We are making a very strong commitment to Mexico,” Rivas said. 

According to figures from the Mexican Online Sales Association (AMVO), e-commerce in Mexico quadrupled its volume in the last four years. Mercado Libre has seen even greater success with a 600% increase in the same period, Geisen emphasized.

Mercado Libre said that the company is doing well financially. At a regional level, Mercado Pago registered more than 210 transactions per second. The app is now among the top four most used financial services apps in the country, below only banking applications, according to Mercado Libre.

Rivas also said that the company is ready for Mexicans to use the platform as the “day-to-day financial app to solve their needs through a card, receiving remittances, making transfers and personal loans, among other solutions.”

Mercado Pago has become the largest online payment platform in Mexico, where many people and informal businesses still do not have access to traditional banking. 

On the topic of whether Mercado Pago would create a “super-app”, Geisen noted the company already has two and highlighted new features that the e-commerce platform will have. These include short videos or streams to help users discover new content and to promote products in collaboration with major influencers and content creators. 

With reports from Expansión and Forbes

Have something to say? Paid Subscribers get all access to make & read comments.
luz del mundo church with poster of Naason Joaquín García

Family of Naasón Joaquín García, leader of La Luz del Mundo, charged with sex trafficking

0
Joaquín, his mother and his nephew are charged with running "a wide-ranging racketeering and child exploitation enterprise" that preyed on young members of the La Luz del Mundo Church over many years.
footwear store

Sheinbaum proposes tariffs targeting 1,371 product categories including vehicles, apparel and electronics

8
President Claudia Sheinbaum is seeking congressional approval to implement tariffs of up to 50% on goods from countries with which it doesn't have a free trade agreement, a move that appears primarily aimed at China.
washed up gray whale in Tijuana

92 gray whales have washed up dead in Baja California Sur, the worst die-off in decades

0
Scientists say malnutrition is to blame — not poaching or ship strikes — after most carcasses were found decomposed and showed no signs of direct human harm.
BETA Version - Powered by Perplexity