As Semana Santa (Easter week) approaches, locals and visitors who forego the traditional beach getaway for a Guadalajara city holiday will be rewarded with plenty of options. Enjoy your spring break with art exhibits, live music, discounted family entertainment, wine tastings and more.
Discounted cultural activities for families during Easter week
Staying in town for the Easter holiday instead of heading to the beach? There will be no shortage of entertainment options, thanks to Zapopan’s Spring Tourist Tours initiative.

To promote visitation during what is typically a slow vacation period, various cultural and entertainment options will be offered around the city at free or reduced rates. Between March 30 and April 10, tours will be available to public pools, museums, aquariums, the Guadalajara Zoo and select amusement parks.
Discounted access is available only on the specific days and times noted below. Here is a partial list of the tours being offered:
Monday, March 30 — Balneario Cañón de las Flores at 8:30 a.m. Cost is 50% off.
Tuesday, March 31 — Los Camachos Parque Acuático at 8:30 a.m. Cost is 50% off.
Wednesday, April 1 — Belén Cemetery (night tour) at 5:15 PM. Cost is free.
Tuesday, April 7 — Michin Aquarium at 9:30 a.m. Cost is free.
Tuesday, April 7 — Chivas Museum at 3:30 p.m. Cost: Free
Wednesday, April 8 — Guadalajara Zoo at 8:30 a.m. Cost for adults is 295 pesos, children 205 pesos.
Wednesday, April 8 — Selva Mágica amusement park at 9:30 a.m. Cost is free.
Thursday, April 9 — Planetario Lunaria at 9:15 a.m. Cost is free.
For more information and to join any of these outings, register online here.
Pop visionary Lorde set to perform at Telmex Auditorium in Zapopan

The singer-songwriter from New Zealand who performs as Lorde is set to play Telmex Auditorium next month as part of her Ultrasound World Tour.
Beloved for her unconventional vocals and emotional songwriting, Lorde broke onto the music scene in 2013 with the smash single “Royals.” The track sold roughly 10 million copies worldwide and earned her two Grammy Awards at the ripe old age of 16.
Her debut studio album, “Pure Heroine” (she’s always had an abundance of swagger), followed soon after, to massive critical acclaim and commercial success.
Taking inspiration from a wide range of musical genres, including jazz and soul legends Billie Holiday and Sam Cooke, and indie electronic artists SBTRKT and Grimes, Lorde continues to mature musically.
Hitting the road this year in support of her fourth studio album, “Virgin,” Lorde mixes electronic synth-pop with storytelling more suited to a woman approaching 30. For a tour selling out plenty of large arenas in the U.S., it’s a gift to have this immensely talented artist playing here in Zapopan at a relatively intimate venue.
Date: Wednesday, April 29, at 9 p.m.
Location: Auditorio Telmex, Obreros de Cananea 747, Complejo Belenes, Zapopan
Tickets: Available at Ticketmaster, starting at 990 pesos, not including fees.
Rocío Sáenz exhibits her Wild Order at MUSA

A good art exhibit will elicit emotion, challenge preconceptions and hopefully encourage the viewer to think a little differently.
Rocío Sáenz’s current show Orden Salvaje (“Wild Order”) at the MUSA delivers a multi-sensory experience through works of painting, ceramics, photography and drawings.
Her vibrant and colorful compositions belie some of the dark themes that inspired them. As a Guadalajara-based artist, Saenz’s work tackles contemporary issues that Jalisco residents are all too familiar with — human violence and disappearances.
“I cannot distance myself from the issues that are happening in Mexico, such as missing persons, corruption and the feeling of powerlessness and immobilization,” said Saenz.
A self-taught artist born in Chihuahua in 1971, Saenz earned a Master of Fine Arts from the ISA in Havana, Cuba. Her work has been exhibited over the years in Mexico and abroad.
Dates: Through April 12, 2026. Open Tues – Sat: 10 a.m. — 6 p.m., and Sun: 10 a.m. — 3 p.m.
Location: MUSA Museum of the Arts, University of Guadalajara, Avenida Juárez 975, Colonia Americana, Guadalajara.
Cost: It is always free to visit the MUSA.
Taste Mexican wines at the 3rd annual Festival del Vino in Tlaquepaque

In its third edition, the Tlaquepaque Wine Festival will feature wine tasting, instruction on food and wine pairings, and gourmet treats for purchase.
Participating wineries will include Mexican and international brands. And while the full list of wineries isn’t yet published, it includes Mexico’s oldest winery, Casa Madero, as well as newer producers such as Llano Colorado in Baja California and Cava Ortiz in Guanajuato.
And since Mexicans love a good party, there will also be live music, including jazz, flamenco, pop and rock, with DJs keeping things festive late into the evenings.
The tasting venue Casa Agave sits in the heart of Tlaquepaque Centro, a Pueblo Mágico adored by locals for its pedestrian-friendly streets, old-world architecture, colorful holiday installations, art galleries, ubiquitous crafts and live mariachi music — bonuses for those who make the trip.
Date: Friday, March 27, from 4 p.m. to 1 a.m. and Saturday, March 28, from 2 p.m. to midnight
Location: Casa Agave Eventos. Calle Juárez 292, Centro, San Pedro Tlaquepaque
Cost: 950 pesos for Friday and 1,050 pesos for Saturday. Tickets are available on the festival website or from Casa Agave directly.
MND Writer Dawn Stoner is reporting from Guadalajara.