GIFF, the Guanajuato International Film Festival, is one of Mexico’s most established film organizers, founded in 1998 by Sarah Hoch and Ernesto Herrera. It presents screenings, workshops, conferences, tributes, premieres, concerts, and industry networking across San Miguel de Allende and Guanajuato City, with a strong mission to support filmmakers and make high-quality cinema accessible to broad audiences. As an organizer, GIFF stands out for its free public programming, international reach, and long-running role in developing film culture and creative talent in Guanajuato.