The Dirección de Turismo y Economía de Loreto is the official tourism organizer and economic development office for the Pueblo Mágico of Loreto in Baja California Sur. Through its “Turismo Loreto BCS” platforms, the organization promotes the destination’s natural beauty, cultural heritage, and local enterprises, while coordinating events such as the Cielo Mágico Astronomical Festival, traditional festivities, art corridors, and initiatives tied to cruise arrivals and sporting events like the Loreto 500. Working in collaboration with local government, businesses, and community groups, it designs campaigns and experiences that highlight Loreto’s marine park, historic missions, and authentic traditions, encouraging sustainable tourism, community participation, and regional economic growth.​