The Instituto Sudcaliforniano de Cultura (ISC) is the public cultural body of the state of Baja California Sur, responsible for sponsoring, promoting, and disseminating the region’s artistic and cultural activity. Through its Difusión ISC platforms on social media, the institute designs and coordinates a wide range of programs—statewide cultural agendas, festivals, exhibitions, concerts, theater seasons, reading promotion, children’s workshops, and the “Noticiero Cultural” news show—aimed at preserving local heritage, strengthening Sudcalifornian identity, and expanding access to culture for communities across the state.