Plaza La Luciérnaga is located at Libramiento José Manuel Zavala 165, colonia La Luciérnaga, C.P. 37745, in San Miguel de Allende, Guanajuato, a few minutes by car from the historic city center. Conceived as an open‑air lifestyle mall, it brings together shopping, dining, cinema, services, and cultural activities, making it a convenient, modern meeting point for both locals and visitors in one of Mexico’s most important colonial destinations.