Michelada Festival Hits Puerto Vallarta’s Waterfront
Now in its third edition, PVR Festival de Micheladas 2026 — “La Experiencia Costera de Vallarta” — takes place on Saturday and Sunday, March 14 and 15 from noon to 11:00 p.m. at Puerto Mágico, the open-air space next to the cruise ship terminal in Puerto Vallarta, Jalisco. Entry is completely free for visitors 18 and over, with more than 30 exhibitors serving traditional and creative micheladas alongside coastal food stalls offering seafood, grilled meats and Mexican botanas.
The festival doubles as a competition, with bars, restaurants, mixologists and independent vendors competing for the prize of Puerto Vallarta’s best michelada — a beloved Mexican drink that blends beer with tomato, lime, chili and spices — judged across two full days of tastings, live music and DJ sets. For international visitors unfamiliar with michelada culture, this waterfront event offers one of the most accessible and lively introductions to a deeply rooted Mexican culinary tradition, right at the edge of Banderas Bay.
Organizer
Festivales PVR is a Puerto Vallarta-based event organization company specializing in the planning and execution of large-scale festivals, congresses, and public events throughout Puerto Vallarta and the broader Bahía de Banderas region. Part of PVR Marketing Agency, the company manages every aspect of event production — from venue selection and artist coordination to ticketing, security, and logistics — and has become one of the most active promoters in the region, with signature events including the PVR Festival de Micheladas, now in its third edition, and the PVR Asian Festival. As an organizer, Festivales PVR brings institutional credibility backed by partnerships with local government bodies, tourism agencies, and major sponsors, making it a trusted partner for delivering professional, high-attendance events that highlight Puerto Vallarta as a dynamic and diverse destination.
Venue
Puerto Mágico – Terminal Marítima, located at Blvd. Francisco Medina Ascencio Km 4.5, Zona Hotelera Norte, Puerto Vallarta, Jalisco 48333, is a waterfront complex combining Puerto Vallarta’s international cruise terminal with a hacienda-style commercial plaza featuring shops, restaurants, an aquarium, and tourist services along Banderas Bay. As the embarkation point for major bay tour operators including Vallarta Adventures—and departure hub for experiences such as Rhythms of the Night—the terminal handles arrivals from eleven major cruise lines while doubling as a flexible public venue for festivals, cultural events, and open-air gatherings that draw from the steady flow of international visitors passing through one of Mexico’s busiest Pacific coast ports.
