Viva la Plaza (Currently on Sundays) | Art, Food and Mexican Roots in the Heart of Los Cabos
Viva la Plaza is a pedestrian festival that transforms the center of Los Cabos into a lively cultural corridor, bringing together artists, entrepreneurs and visitors around Mexican art, gastronomy and traditions. More than 30 exhibitors fill the streets and Plaza Amelia Wilkes with handmade goods, flavors from across Baja and beyond, and projects that highlight local creativity and identity.
Throughout the afternoon and evening, families can enjoy live music, workshops, art displays, food stalls and activities for all ages in a safe, walkable setting just steps from downtown Cabo San Lucas. Free and open to the public, Viva la Plaza has quickly become one of Los Cabos’ signature events—an easy way for travelers and residents to experience the city’s authentic heartbeat, far from the all‑inclusive bubble.
Organizer
The Asociación de Empresarios de Los Cabos A.C. is a civil business association that organizes initiatives and events to strengthen the historic center of Cabo San Lucas and its commercial life. Focused on creating bridges between local entrepreneurs and government, it promotes projects such as cultural festivals, street clean‑up campaigns, and themed celebrations like “Mar de Ofrendas,” activating public plazas and corridors with gastronomy, music, and decorated storefronts that showcase the commitment of the business community to the city’s image and traditions.
Venue
Amelia Wilkes Ceseña Plaza is a charming public space located in the heart of Cabo San Lucas, Baja California Sur, at Lázaro Cárdenas, Centro, San Lucas, 23450. Named in honor of María Amelia Wilkes Ceseña, a revered local educator and influential community figure, the plaza features beautiful gardens and serves as a cultural and social gathering point for residents and visitors alike. It reflects the rich history and vibrant spirit of the city, offering a peaceful retreat amid the bustling urban area of Cabo San Lucas.
