A Deloitte report finds that beer sales will account for between 55% and 65% of Mexico’s total economic windfall from co-hosting the 2026 FIFA World Cup, making it by far the single biggest contributor to tournament-related spending. Beer sales in the three host cities — Mexico City, Guadalajara, and Monterrey — could rise by nearly 10% during the tournament, representing triple the profits the brewing industry typically sees in non-World Cup years.

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