Wednesday, March 26, 2025

Cancún hotels prepare campaign for post-virus tourism

With Cancún, Quintana Roo, seeing a drop in confirmed coronavirus cases, the tourist destination announced an aggressive new campaign to bring visitors back to the region.

The Hotel Association of Cancún, Puerto Morelos and Isla Mujeres (AHCP), in anticipation of a reopening of tourism on June 1, announced the “Come 2 Cancún” campaign to attract visitors with two-for-one hotel stays. 

Other destinations in the state could soon follow, pending approval by the Quintana Roo Tourism Promotion Council (CPTQ).

More than 150 hoteliers, including representatives from Acotur, Sunset Group, Ritz Carlton hotels, Fiesta Americana Coral Beach, AM Resorts, Hilton, Quinta Real, back the digital campaign, which will also include contests on social media where winners will receive free trips to the area. 

It is unclear if the campaign, slated to be ready by May 15, will apply to those who have existing reservations at area hotels. 

As part of the marketing plan, hotels are undergoing hygiene training and will seek some sort of health certification before reopening. 

“We think that a ‘Covid-free’ certificate should be created so that the entire state, the entire tourism industry of the state, restaurants, ecotourism parks, discos, marinas, casinos can be launched on June 1 as a ‘Covid-Free destination,” Roberto Cintrón Gómez of the AHCP said.

As of May 1, the Benito Juarez municipality where Cancún is located had 619 confirmed cases of the coronavirus and had recorded 82 deaths.

But Deputy Health Minister Hugo López-Gatell expressed optimism Friday that Cancún was about to see a decline in the number of new cases. Statistics have indicated that the city hit a peak on Thursday, he said, but reminded citizens that isolation measures must continue.

Source: Reportur (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
Playa del Carmen

Rekindled Fyre Festival now says it will be held in Playa del Carmen

1
Sun, sand and... skepticism? After announcing a Fyre Festival 2 in Isla Mujeres, founder and fraudster Billy McFarland has moved the event to Playa del Carmen.
Guanajuato, known to have the highest homicide rate in Mexico, had its least violent week of 2025 last week

Security minister: Crime cell arrests reduced Guanajuato homicides by 45%

0
Security Minister Omar García Harfuch presented data on Tuesday showing an average of seven homicides per day in Guanajuato between March 17 and 23, a 44.9% reduction in one week.
Dr. Simi US opened in Austin, Texas on March 24

Mr. Worldwide? Farmacias Similares launches Dr. Simi brand in the US

2
Dr. Simi is now open — and dancing — for business in Austin, Texas, the first location of the pharmacy's planned expansion throughout the United States.
Who is new U.S. Ambassador Ronald Johnson?