Saturday, February 21, 2026

Day of the Dead tourism predicted to generate over 37 billion pesos in revenue

Mexican and foreign tourists are expected to spend big while attending Day of the Dead celebrations between Oct. 28 and Nov. 2.

Tourism Minister Miguel Torruco said in a statement that tourists are predicted to spend 37.72 billion pesos (US $1.9 billion) in the six day period.

About 9% of that amount – 3.43 billion pesos – is expected to be spent on accommodation, with the remainder of the predicted outlay to go to other tourism service providers such as restaurants, airlines and bus companies.

Torruco said that 2.16 million people are expected to stay in hotels across the country between Friday and next Wednesday, a period that encompasses both Halloween and Day of the Dead festivities. That figure is just short of the 2.27 million people who stayed in hotels during the pre-pandemic Día de Muertos period in 2019.

The tourism minister said that just under three-quarters of hotel guests this year are expected to be Mexicans, with foreigners making up the remainder. An additional 2.45 million Mexicans are expected to stay with family or friends, or in holiday homes, while partaking in Day of the Dead activities – and spending their hard-earned cash in the local economy.

Michoacán, home to popular Day of the Dead destinations such as Pátzcuaro and Morelia, is one state that is expecting a large influx of visitors. Large crowds will also flock to festivities in Mexico City, including the Day of the Dead parade this Saturday.

Torruco said that hotel occupancy of almost 80% is expected in Mexico City Saturday night, with some 78,000 guests set to wake up in the capital Sunday morning, possibly after attending the previous day’s parade among a predicted crowd of 1 million people.

There are many other Day of the Dead attractions in Mexico City, including monumental ofrendas (altars or offerings) set up in public squares such as the Plaza de Santo Domingo and the Plaza de la Constitución, commonly known as el zócalo.

Mexico News Daily 

Have something to say? Paid Subscribers get all access to make & read comments.
Sheinbaum and two Mexican generals observe a military band on Army Day in Puebla

Mexico’s week in review: Sheinbaum says no to the US — and yes to Canada

1
The third week of February was a busy one for Mexico as it courted Canada, rebuffed Trump, racked up drug busts and caught a Supreme Court break on tariffs. Here are the week's biggest stories.

MND Local: Is San Miguel de Allende about to receive passenger rail service?

0
Is San Miguel de Allende set to get passenger rail service? President Sheinbaum says yes.
ZUMPANGO , EDOMEX, 09ENERO2025.- Una aeronaves de Mexicana de Aviación llega a la pista del AIFA.

In Mexico City, AICM traffic falls for second straight year while AIFA gains ground

2
Officials hope that the draw of the World Cup, an end to U.S. restrictions and completion of the remodeling project will rekindle the AICM and end central Mexico's air connectivity slump.
BETA Version - Powered by Perplexity