Energy firm forays into electric auto manufacturing

A Mexican electrical goods and energy company is now also an automaker: Grupo IUSA officially launched a range of four electric and hybrid vehicles on Wednesday at the Latin American Mobility Summit in Mexico City.

The vehicles are a compact car, an SUV, a hybrid-electric van and a passenger bus. Sales director Agustín Ortega said that all the vehicles are manufactured at IUSA’s plant in Jocotitlán, a México state municipality about 120 kilometers northwest of Mexico City.

“The plant has the capacity to manufacture up to 20 vehicles a week, depending on the model. They’re 100% Mexican designs and we want to expand the business, depending on demand,” he said.

Ortega said that IUSA began its automotive project a year ago with the aim of capturing a segment of the growing electric vehicle market. The models presented on Wednesday are tailored to the needs of the market, he said.

Called IIK, the compact car has a range of 440 kilometers before it needs recharging while the SUV, called ATL, has a 310-kilometer range. The hybrid van can travel up to 400 kilometers with a full tank of fuel and a fully-charged battery, while the 40-seat 100% electric bus has a 200-kilometer range.

IUSA vice president Juan Carlos Peralta told the news agency NotiPress that the company was motivated to move into the electrical vehicle sector to help reduce air pollution in Mexico and the related health problems it causes.

“[We are] presenting our family of vehicles to attend to the problem of … pollution [caused by] vehicles with internal combustion engines. This is our solution to the problem,” he said.

Established in 1939, IUSA produces a range of energy-related products including solar panels at a factory next to the México state automotive plant.

Source: El Financiero (sp), NotiPress (sp) 

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Manzanillo, Colima, México, 13 de marzo de 2026. La doctora Claudia Sheinbaum Pardo, presidenta Constitucional de los Estados Unidos Mexicanos en conferencia de prensa matutina, “Conferencia del Pueblo” desde Colima. La acompañan Indira Vizcaíno Silva, gobernadora Constitucional del Estado de Colima; Omar García Harfuch, secretario de Seguridad y Protección Ciudadana (SSPC); Raymundo Pedro Morales Ángeles, secretario de Marina (Semar); Bulmaro Juárez Pérez, divulgador de lenguas originarias, presentador de la sección “Suave Patria”; Ricardo Trevilla Trejo, secretario de la Defensa Nacional (Sedena); Jesús Antonio Esteva Medina, secretario de Infraestructura, Comunicaciones y Transportes; Bryant Alejandro García Ramírez, fiscal general del Estado de Colima; Fabián Ricardo Gómez Calcáneo; Rocío Bárcena Molina, subsecretaria de Desarrollo Democrático, Participación Social y Asuntos Religiosos de la Secretaría de Gobernación; Efraín Morales López, director general de la Comisión Nacional del Agua (Conagua); Marcela Figueroa Franco, secretaria ejecutiva del Sistema Nacional de Seguridad Pública (SESNSP) y Guillermo Briseño Lobera, comandante de la Guardia Nacional (GN). Foto: Saúl López / Presidencia

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