Tourism sector worried as government disbands marketing agency

Worries in the travel industry that the new government would eliminate its tourism promotion agency came to fruition today.

Tourism Secretary Miguel Torruco confirmed that the Tourism Promotion Council (CPTM) would be disbanded and its international offices closed.

Its annual budget of approximately 6 billion pesos (US $295 million) will fund construction of the Maya Train, he said.

Tourism industry leaders have been warning authorities that a reduction in promotional spending will lead to an eventual decline in tourist numbers.

President López Obrador had said the train would be partially funded by the DNR tourist tax, which generates up to 5 billion pesos a year. Today the tourism secretary said the entire amount would be allocated to the tourism-oriented passenger train that will run between Cancún and Palenque.

Pablo Azcárraga, head of the National Tourism Business Council, lamented this week that the private sector does not have the ear of the government. It did not hear the council’s concerns over cancellation of the new Mexico City airport and now it has ignored proposals regarding tourism marketing, he said.

Azcárraga is now asking Tourism Secretary Torruco to advise businesses what measures will be taken to prevent a collapse of visitor numbers.

Source: El Universal (sp), El Financiero (sp)

Have something to say? Paid Subscribers get all access to make & read comments.

Mexico’s week in review: A surprise rate cut, a sliding peso and an oil spill that’s becoming a political problem

1
The week of March 23–27 in Mexico delivered economic and political friction that touched on everything from the cost of borrowing to the cost of governing.

Xcaret theme park banned from using Maya culture for marketing, for now.

4
The ruling will stay in effect only until the Supreme Court makes a final decision on what could be a landmark case for Mexico's cultural future

FIFA president Infantino attends Guadalajara qualifier, signaling confidence in Mexico as World Cup host

1
The World Cup qualifiers marked Guadalajara's first major sporting event since El Mencho's death. All went off without a hitch as Jamaica beat New Caledonia before a packed Akron Stadium.
BETA Version - Powered by Perplexity