Wednesday, June 12, 2024

India’s Bajaj Auto set to build motorcycles in México state

A new player has entered the motorcycle market in Mexico in partnership with a subsidiary of automotive firm Grupo Surman.

Bajaj Auto Limited of India, the world’s third-largest motorcycle manufacturer, will build bikes in Toluca, Mexico state, in collaboration with Mexican partner and distributor MotoDrive.

At full capacity, expected sometime next year, the plant should produce 50,000 motorcycles a year.

MotoDrive network development manager Ernesto Ibarra told the newspaper El Economista that Bajaj is the global leader in small-displacement motorcycle production and in the development of new technologies.

He also said that MotoDrive will participate for the first time in the Mexico City international franchise trade show, a move aimed at finding more domestic distributors for Bajaj bikes.

The new Toluca plant will allow both companies to continue expanding in the Mexican market, with MotoDrive consolidating as the firm in charge of importing, assembling, distributing and selling Bajaj motorcycles and parts.

“We’ve had a remarkable acceptance from our new investors,” said Ibarra, explaining that the firm has 55 dealerships with 77 points of sale. “The idea is to continue growing and reach all the corners of the country.”

The Bajaj-MotoDrive alliance kicked off in August, and over 1,500 units have been sold since.

Source: El Economista (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
Refugees displaced by an armed attack on their Chiapas town stand in the bleachers of a open air sports court and look at proceedings below through a protective wire fence

Over 4,000 residents flee Chiapas town following armed attack

Thousands in the Chiapas town who fled a June 4 armed attack by a criminal group refuse to go home until authorities can ensure their safety.
An endangered vaquita swimming in the ocean

May vaquita porpoise survey finds fewer specimens than in 2023

The survey, which takes place annually in Mexico’s Upper Gulf of California, recorded the lowest-ever number of individual vaquitas.
Man in uniform and hard hat spraying auditorium seats for mosquitos, surrounded by pesticide fumes.

Study shows dengue cases in Mexico primed for widespread expansion

As dengue cases in Mexico continue to rise in 2024, a new study predicts that the mosquito-borne virus will affect 81% of Mexico by 2039.