Indigenous woman wins Nayarit beauty pageant for the first time

An indigenous woman has won the contest to be the queen of the Nayarit State Fair for the first time.

Yukaima González, 18, from a Wixárika community in the mountainous municipality of Guadalupe Ocotán, is a second-year in college student majoring in sports and physical culture.

In an interview with the newspaper El Universal, the young beauty pageant winner said she hoped her participation in the contest would inspire her community.

“In my community we are losing our [indigenous] language, and residents are ashamed of wearing their traditional clothing. I’m here so that they’ll feel proud of our roots and who we are.”

González impressed contest judges during a “traditional dress” round with her outfit, which sported intricate bead work and traditional Wixárika god’s eyes. She also made an impression with her proposed social project, which would provide support to Nayarit’s isolated mountain communities to open artisanal bakeries to support self-employment and community well-being.

The contest winner in traditional dress.
The contest winner in traditional dress.

She was one of 15 contestants from each of Nayarit’s districts, and one of two indigenous women who, for the first time ever, competed in this year’s contest. The second participant was Adriana Díaz López, a Cora indigenous woman from the municipality of Nayer.

In a message on Twitter, state congresswoman Julieta Mejía attributed the young women’s participation to Oaxaca actress Yalitza Aparicio’s lead role in Roma, stating that “Alfonso Cuarón transformed something and there’s no going back.”

Many others shared the congresswoman’s opinion on social media, and during her interview with El Universal, González expressed her admiration for the actress, saying she was proud to have the opportunity as well to represent her community and its culture.

She said that along with the excitement her triumph has generated, she has also received negative comments and messages, but has not let them get in the way of her goals.

“We are all entitled to our opinions, there are positive and negative messages, but I choose to focus on the positive ones because those are the ones that allow me to grow.”

González will preside as queen of the fair from March 7-31 on the grounds of the old Tepic airport.

Source: El Milenio (sp), El Diario (sp)

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Manzanillo, Colima, México, 13 de marzo de 2026. La doctora Claudia Sheinbaum Pardo, presidenta Constitucional de los Estados Unidos Mexicanos en conferencia de prensa matutina, “Conferencia del Pueblo” desde Colima. La acompañan Indira Vizcaíno Silva, gobernadora Constitucional del Estado de Colima; Omar García Harfuch, secretario de Seguridad y Protección Ciudadana (SSPC); Raymundo Pedro Morales Ángeles, secretario de Marina (Semar); Bulmaro Juárez Pérez, divulgador de lenguas originarias, presentador de la sección “Suave Patria”; Ricardo Trevilla Trejo, secretario de la Defensa Nacional (Sedena); Jesús Antonio Esteva Medina, secretario de Infraestructura, Comunicaciones y Transportes; Bryant Alejandro García Ramírez, fiscal general del Estado de Colima; Fabián Ricardo Gómez Calcáneo; Rocío Bárcena Molina, subsecretaria de Desarrollo Democrático, Participación Social y Asuntos Religiosos de la Secretaría de Gobernación; Efraín Morales López, director general de la Comisión Nacional del Agua (Conagua); Marcela Figueroa Franco, secretaria ejecutiva del Sistema Nacional de Seguridad Pública (SESNSP) y Guillermo Briseño Lobera, comandante de la Guardia Nacional (GN). Foto: Saúl López / Presidencia

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