Friday, September 12, 2025

Johnnie Walker acknowledges Wixáritari with special-edition whisky

Johnnie Walker Blue Label scotch whisky has launched a special edition to pay tribute to the Wixáritari, or Huichol, people and their culture during September, the month of Mexico’s independence celebrations.

The 50 bottles with distinct motifs were decorated by Mexican artists from Menchaca Studio, which specializes in arts and handicrafts, using chaquiras, or small plastic beads, traditionally used by the Wixárika to create intricate designs.

“This edition shows the parallelism between Huichol design and the craft of whisky-making: unmatched talent and a remarkable history behind them. The best raw materials are required along with exemplary patience and passion, as well as excellence achieved through constant experimentation,” said beverage firm Diageo, owner of the Johnnie Walker brand.

The distiller explained that each of the 50 bottles has a unique design, with a special lot number etched on to it.

Menchaca Studio founding director César Menchaca explained that the limited-edition bottles drew inspiration from the Wixárika’s passion for art, life and culture, bringing to life mystical characteristics like peyote, a cactus with psychoactive alkaloids, particularly mescaline, deemed as a sacred fruit and bearer of wisdom; a blue deer representing the light of life; and snakes and scorpions, considered to be guardians of wisdom.

The special edition scotch will be sold exclusively by Loma Linda restaurants in Mexico City for 11,000 pesos a bottle (US $570), a portion of which will be donated to the Wixáritari people.

According to the market research firm Euromonitor International, Mexico’s whisky market was worth US $2.8 billion in 2016, and is expected to reach $3.7 billion by 2021.

Johnnie Walker dominates the domestic market with a 25% share, followed by Pernod Ricard’s Passport with 13.1% and Diageo’s Buchanan’s with 9.8%.

Source: Milenio (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
gas tanker after explosion

Horrific gas tanker explosion in Mexico City claims 8 lives, injures 90

3
The accident occurred on a busy highway in the Iztapalapa borough of Mexico City when a gas tanker crashed and exploded, sending out huge flames that engulfed dozens of vehicles.
Navy sailors stand guard next to packages of cocaine, displayed between two navy ships

Navy seizes 1,600 kilos of cocaine off the coast of Guerrero

9
More than 48 metric tons of cocaine have now been confiscated since President Sheinbaum took office last October, authorities say.
Steering wheel of a BYD brand chinese electric car

Facing US pressure, Mexico to raise tariffs on Chinese cars to 50%

15
Mexico will increase the tariff on Chinese cars to the maximum level permitted by the World Trade Organization, Economy Minister Ebrard said Wednesday.
BETA Version - Powered by Perplexity