The doughnut chain's new location in Boca del Río. The doughnut chain's new location in Boca del Río.

Long lineup forms for opening of first Krispy Kreme in Veracruz

The first customer lined up outside at 3:00 a.m.

Veracruzanos like their doughnuts: hundreds lined up in Boca del Río, Veracruz, Friday for the opening of the first Krispy Kreme outlet in the state.

The famed glazed doughnuts caused a frenzy according to local media and social media reports, with customers young and old queuing early in the morning to get a taste of the creamy desserts.

The first customer, who said she had arrived at 3:00 a.m. to get a place in line, was recognized with a commemorative photo and a small banner.

The company said it will produce about 24,000 doughnuts a day.

“Krispy Kreme just opened a few minutes ago and it’s already absolutely crazy. Don’t pass by Ruíz Cortines [neighbourhood],” wrote one Twitter user.

Meanwhile, another Twitter commentator said doughnuts had taken precedence over the vaccination drive. “My beautiful and beloved Veracruz, the lines for vaccination look empty and desolate, but how about the opening of Krispy Kreme in Boca del Río … Poor country …” he wrote.

The U.S. doughnut chain first arrived in Mexico in 2004 in Interlomas, state of México. It now has 200 locations in 14 cities.

The company, which operates in more than 30 countries, was founded by Vernon Rudolph in the 1930s. The first store was opened in 1937 in North Carolina.

With reports from Milenio and Merca 2.0

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