Sunday, June 23, 2024

Mexicans like good whisky, says Macallan’s distiller as it steps up marketing

With the consumption of 1.3 million cases a year, Mexico is the second largest consumer of premium scotch whisky in the world, second only to the United States, according to the Scottish distiller Edrington.

On Monday, the company’s distribution agreement with tequila maker José Cuervo will come to an end. Edrington intends to be its own distributor and make its entire portfolio available in Mexico.

One of the company’s popular brands is The Macallan, a premium single-malt whisky whose sales run about 24,000 cases a year in Mexico, which is now among the top 10 markets in the world for the product.

“We had an international presence in all markets, but we were missing Mexico,” said Edrington México general manager Juan Campos at a press conference this week. “We see a great opportunity for whisky.”

The company wants to double its whisky sales here within the next five years, he said.

Edrington has opened offices in Mexico City and Guadalajara to that end.

Source: Expansión (sp), El Universal (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
U.S. Treasury Secretary Janet Yellen announces the new sanctions against La Nueva Familia Michoacana, speaking at a podium

US announces new sanctions targeting members of La Nueva Familia Michoacana

U.S. officials said the sanctions target leaders, lieutenants and an assassin working for the criminal organization La Nueva Familia Michoacana.
A fisherman points out the bubbling "water eye" in the ocean off Cozumel Island, with a cruise ship and another fishing boat in the background.

Churning ‘water eye’ appears off coast of Cozumel Island in Quintana Roo

The phenomenon is a result of the Yucatán Peninsula's unusual geology.
A person pours water on his face under blazing sun

Heat-related death toll climbs to 155, more than doubling in 3 weeks

Tabasco and Veracruz account for nearly half of all heat-related fatalities in the country so far this year.