Wednesday, November 29, 2023

Mexico’s top YouTuber makes as much as US $785,000 in a month

With the rise of social media networks, influencers who make their living from their online presence have become a ubiquitious fact of life. Love them or hate them, if you spend significant amounts of time online you are sure to have heard of influencers Kim Kardashian, Kylie Jenner or Lele Pons, to name a few.

Influencers can be found around the world and in many walks of life. Sponsored athletes, models, singers, artists and many other online personalities have managed to turn large social media followings into lucrative publicity deals with brands or marketing agencies.

Mexico is no exception to the rule: a number of national and regional influencers have found success catering to both a national and international audience.

The highest paid influencer in the country is Luis Arturo Villar Sudek of Puebla, the man behind the YouTube channel “Luisito Comunica” (Luisito Communicates). Villar’s earnings range from US $49,700 up to $785,500 per month, thanks to a number of ventures all stemming from his online presence.

Villar first found success with travel videos on YouTube, but has since used his earnings and platform to go into real estate, podcasting, acting and more. He currently has 37.6 million subscribers on YouTube and 30.1 million Instagram followers.

Another well-known Mexican influencer is Kimberly Loaiza, a singer and YouTuber with a following similar in size to Villar’s. Loaiza has 34.5 million subscribers on YouTube and 32.3 million followers on Instagram. She has used her platform and status as a content creator to earn up to $164,000 a month.

Other highly-paid Mexican influencers include YouTube comedian Escorpión Dorado; beauty influencer Mariand Castrejón Castañeda (better known online as Yuya); and Los Polinesios, siblings who turned a YouTube cooking channel into a content creation empire.

With reports from El Heraldo de México

Have something to say? Paid Subscribers get all access to make & read comments.

Sedena AICM

3 more Mexican airports to be operated by the military

The National Defense Ministry is also in charge of operations at the Felipe Ángeles airport, the Maya Train and the soon-to-be-opened Tulum airport.
Chapultepec tombs

Archaeologists reveal 3,500-year-old graves in Mexico City’s Chapultepec Park

Construction work unveiled the ancient burial chambers in Mexico City's Chapultepec Park this summer, and archaeologists are uncovering their secrets.

A love story of tacos, beer and empanadas: Meet Bety and Ale 

Meet a Mexican-Argentine couple who decided to share a little piece of Argentina with the people of San Miguel.