Friday, June 14, 2024

Nestlé pays tribute to coffee growers with personalized packaging

Food and drink company Nestlé will pay homage to 1,000 coffee producers in Chiapas, Oaxaca and Veracruz with special packaging bearing their names and photos.

The “Nescafé tribute” campaign will give consumers the opportunity “to known the face and names of those behind the coffee they drink every day,” explained Phillip Navratil, coffee and drinks vice-president at Nestlé México.

Nestlé works with close to 80,000 coffee growers in Mexico.

The campaign is designed to bring consumers closer to the coffee suppliers, many of whom have worked with the Swiss company for generations, explained executive president Fausto Costa.

Half a million bags of coffee with the new packaging will appear on store shelves throughout Mexico in early September.

Nestlé has invested about 200 million pesos (US $13.4 million) since 2010 in its Nescafé Plan, of which the new packaging initiative is a part, in an effort to produce high-impact economic and social initiatives in coffee-growing communities.

“We are looking to grow production. [But] it needs a lot of help, not just from the private sector but the public sector as well, along with other businesses and organizations that support the farmers,” Costa said.

He explained that over the last eight years Nestlé has delivered close to 29 million plants to coffee growers and organized 83,000 training sessions to inform them about sustainable farming techniques.

“We know that the challenge at the global level is to see that agriculture continues to grow without provoking environmental imbalance,” he said.

Nestlé is the largest coffee buyer in Mexico, Costa said, buying 29% of national production.

Source: Milenio (sp), El Financiero (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
Jaguar surrounded by furniture and junk on a backyard patio at night in Cancun

Video of jaguar sighting in Cancún backyard goes viral

The video on social media shows the jaguar prowling a Cancún backyard patio at night and rummaging through the homeowner's belongings.

As heat breaks records in Mexico’s north, torrential rains pummel the south

Emergency officials across Mexico are dealing with both a northern heat wave with 50-degree-Celsius temps and heavy rains in the southeast.
Refugees displaced by an armed attack on their Chiapas town stand in the bleachers of a open air sports court and look at proceedings below through a protective wire fence

Over 4,000 residents flee Chiapas town following armed attack

Thousands in the Chiapas town who fled a June 4 armed attack by a criminal group refuse to go home until authorities can ensure their safety.