Despite its hefty price, the most expensive of Apple’s new iPhones sold out in just a few hours after it went on sale yesterday at the Apple store in Santa Fe, Mexico City.
The 512-GB iPhone XS Max retails for 35,499 pesos (just over US $1,880) but the price didn’t stop 100 people from snapping them up and cleaning out the store’s stock.
Among the buyers was Antonio Hueto Gómez, who traveled from the southern Veracruz town of Saltabarranca to be the first in line at the store on Thursday for presales. The phones were available for pickup yesterday morning.
Hueto bought the 256 GB model of the XS Max to use in his work as a photographer, but he’s a big Apple fan. “All my devices are Apple. The only thing I’m missing is the apple tattooed on my forehead!”
The new phones are the XS Max, the XS and the XR, ranging in price from 18,499 to 35,499 pesos (US $980 to $1,880). Only the first two are currently available; the XR is to be released in late October.