US restaurant chain Shake Shack coming to Mexico next year

New York-based Shake Shack will bring its burgers and shakes to Mexico next year through an agreement with Toks Restaurants, a division of retailer Grupo Gigante.

Toks general manager Juan Carlos Alverde told the newspaper Milenio that the first two Shake Shacks will open next year.

“We’ve been in talks for a couple of years,” he said.

The company plans to open 30 Shake Shacks within 10 years, the first of which will be in Mexico City.

Each will have a 400-square-meter footprint and work only with local suppliers.

Michael Kark of Shake Shack said Toks’ experience made it an ideal partner for their Mexican incursion.

“We are delighted that Shake Shack will finally debut in Latin America, a strategic market for our growth,” he said.

Food website Eater reported yesterday that Shake Shack is known for adopting local flavors into each new location’s menu.

There are now more than 180 Shake Shack locations worldwide.

Toks, meanwhile, has 222 outlets operating under different brands throughout the country, including Beer Factory and Panda Express restaurants.

Source: Milenio (sp), Eater (en)

Have something to say? Paid Subscribers get all access to make & read comments.

Government turning to AI to solve the acknowledged problem of medication shortages

0
A newly created Advisory Council for the Digital Transformation of the Health Sector is charged with improving the procurement and distribution of supplies for the more than 16,000 IMSS hospitals and health centers.
Giant bones in a pile in the Mexico City Zócalo as the city prepares to install a giant catrina figure in the Zócalo ahead of Día de Muertos next week.

Mexico’s week in review: Trade optimism holds despite a CIA-linked treason case

0
Mexico’s hopes for U.S. tariff relief shared the spotlight this week with a CIA-linked treason case, clean-water protests and scrutiny of the government’s fuel-theft crackdown.
A family celebrates Cinco de Mayo in Port Huron, Michigan. A man in a cowboy hat holds the hands of two young boys in mariachi sombreros, holding US flags

Mexican Americans are Mexico’s untapped opportunity: A perspective from our CEO

8
Why hasn’t Mexico engaged its diaspora in the U.S. like India has? MND CEO Travis Bembenek explains the business and cultural opportunities at stake.
BETA Version - Powered by Perplexity