Saturday, September 13, 2025

Big-box retailer Soriana will offer free wifi in all its stores

Grocery and department store retailer Soriana will offer free wifi to customers in its more than 800 stores across the country, a process that will be completed by the end of the year.

The wireless connectivity is provided by the Texas-based connectivity solutions firm WaveMax, which specializes in providing shared wifi networks.

Through the firm’s patented SharedFi technology, shoppers at any Soriana store in Mexico will be able to go online after downloading an app.

The system will give the Monterrey-based retailer a new opportunity to offer its products: the free internet access is provided in exchange for receiving targeted and personalized ads.

The app will also allow Soriana to gather data related to its customers’ shopping habits, enabling it to have more significant and intelligent interactions with customers.

Retailers in Mexico are steadily doing more to increase their online presence and capitalize on the growing e-commerce market. Early this year, Walmart México announced it would install free wifi in its Supercenter, Superama, Sam’s Club, Bodega Aurrera and Mi Bodega Aurrera stores.

Source: El Economista (sp), Merca 2.0 (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
presdent sheinbaum in Sept 2025

Sheinbaum on the defense after China charges Mexico with enacting tariffs under US coercion

14
While rejecting any "appeasement ... toward unilateral bullying” (a clear reference to Trump), the president indicated a willingness to negotiate.
A map of mexico showing clouds off the southwest coast and a circle indicating the location of Tropical Storm Mario

Tropical Storm Mario brings wind, rain and heavy waves to southwest Mexico

0
Jalisco, Colima, Michoacán and Guerrero can expect heavy rain and wind thanks to this "mini" tropical storm.
gas tanker after explosion

Horrific gas tanker explosion in Mexico City claims 8 lives, injures 90

3
The accident occurred on a busy highway in the Iztapalapa borough of Mexico City when a gas tanker crashed and exploded, sending out huge flames that engulfed dozens of vehicles.
BETA Version - Powered by Perplexity