Wednesday, October 15, 2025

Big-box retailer Soriana will offer free wifi in all its stores

Grocery and department store retailer Soriana will offer free wifi to customers in its more than 800 stores across the country, a process that will be completed by the end of the year.

The wireless connectivity is provided by the Texas-based connectivity solutions firm WaveMax, which specializes in providing shared wifi networks.

Through the firm’s patented SharedFi technology, shoppers at any Soriana store in Mexico will be able to go online after downloading an app.

The system will give the Monterrey-based retailer a new opportunity to offer its products: the free internet access is provided in exchange for receiving targeted and personalized ads.

The app will also allow Soriana to gather data related to its customers’ shopping habits, enabling it to have more significant and intelligent interactions with customers.

Retailers in Mexico are steadily doing more to increase their online presence and capitalize on the growing e-commerce market. Early this year, Walmart México announced it would install free wifi in its Supercenter, Superama, Sam’s Club, Bodega Aurrera and Mi Bodega Aurrera stores.

Source: El Economista (sp), Merca 2.0 (sp)

Have something to say? Paid Subscribers get all access to make & read comments.
The project turns Highway 58 into a four-lane highway and links it with Federal Highway 57 and 85, both of which travel from Mexico City to the U.S. border.

Nuevo León inaugurates first phase of US $1.2B Interserrana Highway

0
Nuevo León Governor Samuel García said the highway modernization project will streamline freight transportation and expedite travel to the northern border, while also cutting travel times from southern Nuevo León to Monterrey.
U.S. visa

More than 50 Morena-affiliated politicians have had their US visas revoked

8
More than 50 politicians from the ruling Morena party have had their visas revoked, along with dozens of officials from other political parties, according to an insider tapped by Reuters.
David Cohen

Lawyer for high-profile defendants shot dead outside of Mexico City courthouse

5
David Cohen Sacal, a lawyer with the firm Cohen Medina Chávez and former defender of Cruz Azul president "Billy" Álvarez, was shot at point-blank range outside the Ciudad Judicial court complex in the Doctores neighborhood of Mexico City on Monday.
BETA Version - Powered by Perplexity