Tourism video under fire for content promoting AMLO, Morena party

A government tourism video that was criticized as propaganda for the ruling Morena party has been withdrawn after President López Obrador said it provided fodder for criticism of his administration.

The Secretariat of Tourism (Sectur) released a one-and-a-half-minute video whose ostensible purpose was to promote tourism in Mexico and outline the new national tourism strategy.

However, the clip also criticizes previous governments and features the Morena logo and footage of López Obrador at political rallies, celebrating his July 1 election victory and being sworn in as president.

“On December 1, a new era in the history of our country began, one which entails a transformation of national public life,” the video’s narrator says.

“. . . This transformation is based on a republican vision in favor of transparency, austerity and rationalization of public resources and against burdens such as corruption and the duplicity of actions,” the narrator continues.

The video was criticized in Congress, by past president Felipe Calderón on Twitter and by many other social media users including Mexican Employers Federation (Coparmex) chief Gustavo de Hoyos.

“. . . The official Sectur video, because of its ideological baggage, appears to be produced for a political party. Where was the tourism strategy? It’s a 40% fragment of the total time,” de Hoyos wrote on Twitter.

Today, López Obrador said he had instructed Tourism Secretary Miguel Torruco to remove the video from government websites and social media accounts.

“It doesn’t correspond to a democratic government, it only gives our opponents evidence to say: ‘See? They’re the same . . . [Morena] is a party of the state, it’s a government that supports a party. No, we’re not the same,” he said.

Later today, Sectur announced it had withdrawn the video from circulation and that the video was not an “advertising spot.”

In a statement, the secretariat said the video had a “specific purpose,” which was to “elucidate the presentation of the national tourism strategy” in Chetumal, Quintana Roo, on Sunday.

Source: Milenio (sp), El Financiero (sp) 

Have something to say? Paid Subscribers get all access to make & read comments.
Manzanillo, Colima, México, 13 de marzo de 2026. La doctora Claudia Sheinbaum Pardo, presidenta Constitucional de los Estados Unidos Mexicanos en conferencia de prensa matutina, “Conferencia del Pueblo” desde Colima. La acompañan Indira Vizcaíno Silva, gobernadora Constitucional del Estado de Colima; Omar García Harfuch, secretario de Seguridad y Protección Ciudadana (SSPC); Raymundo Pedro Morales Ángeles, secretario de Marina (Semar); Bulmaro Juárez Pérez, divulgador de lenguas originarias, presentador de la sección “Suave Patria”; Ricardo Trevilla Trejo, secretario de la Defensa Nacional (Sedena); Jesús Antonio Esteva Medina, secretario de Infraestructura, Comunicaciones y Transportes; Bryant Alejandro García Ramírez, fiscal general del Estado de Colima; Fabián Ricardo Gómez Calcáneo; Rocío Bárcena Molina, subsecretaria de Desarrollo Democrático, Participación Social y Asuntos Religiosos de la Secretaría de Gobernación; Efraín Morales López, director general de la Comisión Nacional del Agua (Conagua); Marcela Figueroa Franco, secretaria ejecutiva del Sistema Nacional de Seguridad Pública (SESNSP) y Guillermo Briseño Lobera, comandante de la Guardia Nacional (GN). Foto: Saúl López / Presidencia

Mexico’s week in review: Congress deals Sheinbaum her first legislative defeat

1
The week of March 9 in Mexico was marked by standoffs between allies in Congress and adversaries at the airport. Here's what you missed.
A soldier displays seized handguns

The US and Mexico, growing together and growing apart: A perspective from our CEO

1
From a historic drop in homicides to opposite bets on electric vehicles, Mexico News Daily's CEO breaks down where the U.S. and Mexico are converging — and where they're not.
Veracruz Gov.

Veracruz governor blames private vessel for 200-kilometer Gulf Coast oil spill

1
The spill, which has spread to over 200 kilometers of Mexico's Gulf Coast beaches, has been traced to a private oil tanker off the coast of Tabasco.
BETA Version - Powered by Perplexity