Editor’s note: Mexico’s unusually strong peso has rewritten assumptions that long shaped life, business and financial planning on both sides of the border. This CEO perspective puts today’s exchange rate—about 16.86 pesos per U.S. dollar—into striking historical context: had the peso continued to depreciate at its roughly 10% annual pace from 1995 to 2020, it could be near 37 to the dollar today. The piece explores why the “superpeso” has defied its old pattern, who benefits and who loses from its strength, whether the trend can continue, and how readers can make better sense of what comes next.