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What’s on in Oaxaca in October?

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Oaxaca City
There's no shortage of fun and exciting things to do this month in Oaxaca. (Wikimedia Commons/Juan Porter)

October is a great time to visit Oaxaca. After the rainy season, the surrounding fields are full of flowers, including the vibrant orange marigolds that are grown to decorate the city during Día de Muertos (Day of the Dead).

There is a lot to do in and around the city during this month, including street parades for saints such as Francis of Assisi and Virgen de Rosario, as well as numerous activities leading up to the Día de Muertos celebrations.

Rubber exhibition

Rubber exhibition in Oaxaca

Join an artist talk that accompanies the temporary exhibition exploring traditional rubber making at the San Pablo Cultural Center. The conversation will explore the fascinating history of the “Mangas San Gabriel” rubber workshop, touching on topics such as time, technique, rhythm, and soul.

Throughout the talk, you’ll discover how this artisanal practice has managed to endure across generations of artists. 

Date: Oct. 3, 6 p.m.

Location: Rosary Chapel, San Pablo Cultural Center, Oaxaca de Juárez

Cost: Free

Saint’s day for St. Francis of Assisi church

St. Francis of Assisi temple and convent in Oaxaca
St. Francis of Assisi is remembered in Oaxaca on Oct. 4 at the temple and convent which bears his name. (Vive Oaxaca)

The Feast Day of St. Francis of Assisi, founder of the Franciscan Order, is observed on Oct. 4 with mañanitas, a calenda and a food fair. He is celebrated for his love of nature, compassion for the poor and devotion to God. 

Remembrances worldwide include religious services, the “Blessing of the Animals,” donations to animal shelters, nature walks and environmental awareness activities. The festivities coincide with World Animal Day.  

Date: Oct. 4

Location: Templo y Convento de San Francisco de Asís, Calle del Dr. Pardo 4, Oaxaca de Juárez

Cost: Free

Oktoberfest in Oaxaca

Octoberfest in Oaxaca
Over 20 local craft breweries will participate in this year’s Oktoberfest celebration in Oaxaca. (Gobierno del Estado Oaxaca)

Recently, Oaxaca’s craft beer scene has been growing. This year, the annual Oktoberfest, Asociación de Cerveceros de Oaxaca, will be hosted at the Centro Gastronómico. Meet craft brewers and mead makers while enjoying live music and Oaxacan beer culture. Organizers ask you to “Save the date and prepare your palate to try new styles and have some old-fashioned Bavarian fun along the way.”

Date: Oct. 3, noon – 10 p.m.

Location: Centro Gastronómico, 610 Garcia Vigil, Oaxaca de Juárez

Cost: 80 pesos

Coffee experience with Tlayudona

coffee beans in a bag
Tlayudona’s “The Roast and the Ritual” offers a delicious bean-to-brew introduction to coffee in Oaxaca. (Tina Guina/Unsplash)

Let an expert roaster guide you through a demonstration that explores the journey of artisan Oaxacan coffee from bean to brew. Whether you’re a casual coffee lover or a seasoned enthusiast, you’ll learn how to distinguish flavor profiles, understand roasting techniques and engage your senses in the art and science behind every perfect cup. As part of the experience, you’ll receive a 250-gram bag of artisan coffee.

Date: Oct. 9, 10 a.m. – 11.30 a.m.

Location: Cafébre, C. de Manuel Bravo 108, Ruta Independencia, Oaxaca de Juárez

Cost: 1,650 pesos

Ha-Ash Concert

Ha-Ash

Ha-Ash is a Mexican-American pop and country duo comprised of sisters Hanna Nicole Pérez Mosa and Ashley Grace Pérez Mosa, formed in 2002 in Lake Charles, Louisiana. 

Ha-Ash’s self-titled debut album appeared in 2003 and sold over 140,000 copies. Its success was aided by the singles “Odio Amarte,” “Estés donde estés,” and “Te Quedaste.” The record propelled the sisters to U.S. and Latin American recognition and was later featured on the animated film “Magos y Gigantes”.

Date: Oct. 11, 7 p.m.

Location: Auditorio Guelaguetza, Oaxaca de Juárez

Cost: 500 pesos

Anniversary of the Tule tree

Tule tree in Oaxaca
The 2,000-year-old Tule Tree in Oaxaca is celebrated each year with a local festival. (Wikimedia Commons/Nsaum75)

This 2000-year-old Montezuma Cypress is a significant natural monument, rooted in the community and visited by many travelers in the Oaxaca region.  

The Tule tree is celebrated annually in Santa María del Tule on the second Monday of October with a local festival, featuring garlands adorned with bottles of drinks and food. The tree is adorned with garlands decorated with hanging bottles of refrescos (soft drinks), cervezas (beers), grapefruit and empanadas.

Date: Oct. 13

Location: 2 de Abril, 8va Etapa IVO Fracc el Retiro, Santa María del Tule

Cost: 20 pesos to enter the enclosure of the tree

Gabito Ballestros’ “Ofrenda”

Gabito Ballesteros concert in Oaxaca
Gabito Ballesteros brings his bold talents to Oaxaca’s Auditorio Guelaguetza on Oct. 31. (Arema)

An innate talent that fuses the tradition of corridos with the energy of trap and hip hop, Gabito has emerged as a key figure in the “corrido tumbados” movement.

His bold vision for experimenting with rhythms and lyrics has positioned him as a leader of the movement, proving that one can honor one’s roots while looking toward the future. Gabito is not afraid of innovation, and his music reflects a constant evolution, making him a reference for many emerging artists.

This new musical space, Ofrenda, promises a different kind of concert by Gabito Ballesteros, an epic, almost cult-like evening.

Date: Oct. 31, 9 p.m.

Location: Auditorio Guelaguetza, Oaxaca de Juárez

Cost: Between 650 and 2,250 pesos

Kinky: Rave Sessions 

Kinky Rave Sessions in Oaxaca
Electronic rock band Kinky, formed in Monterrey, is coming to perform in Oaxaca on Oct. 31. (Facebook)

This Halloween, Kinky comes to Oaxaca. “Get ready to enjoy an unforgettable evening surrounded by the vibrant energy of music and a festive atmosphere.” Kinky is a Grammy-nominated electronic rock band formed in Monterrey, Mexico. They are known for their blend of rock, funk, and electronic dance music with Latin influences. Kinky gained global recognition after winning the Battle of the Bands at the 2000 Latin Alternative Music Conference. Their self-titled debut album, released in 2002, achieved critical and commercial success.

Take advantage of the 2-for-1 drinks from 8 p.m. to 9 p.m.

Date: Oct. 31, 8 p.m. – 2 a.m.

Location: Parthenon Oaxaca, 105 calle eucaliptos, Oaxaca de Juárez

Cost: Tickets from 1,100 to 1,600 pesos

Day of the Dead in Oaxaca

Oaxaca’s Day of the Dead festivities take place from Oct. 31 through Nov. 2. (Carolina Jiménez Mariscal/Cuartoscuro)

October 31 marks the beginning of the Day of the Dead celebrations, one of the most important in Oaxaca, which take place from October 31 to November 2. There is a special market to provide flowers, sugar cane stalks, pan de muerto, chocolate, peanuts, fruits, sweets and all the necessities for the altars. Every family and many museums, churches, businesses and offices prepare an altar to honor their dead and await the visit of the spirits of the departed. On this night, those who have family or friends in the cemetery at Xocotlán begin arriving with flowers and candles. Most stay until dawn.

Date: Oct. 31 – Nov. 2, 7 p.m. – 6 a.m.

Location: Panteón Xoxo, Oaxaca de Juárez

Cost: No cost

Anna Bruce is an award-winning British photojournalist based in Oaxaca, Mexico. Just some of the media outlets she has worked with include Vice, The Financial Times, Time Out, Huffington Post, The Times of London, the BBC and Sony TV. Find out more about her work at her website or visit her on social media on Instagram or on Facebook.

Remembering the Tlatelolco student massacre of 1968

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Tlatelolco Massacre 1968
The official death toll for the Tlatelolco Massacre in 1968 was 44, but other sources estimate it in the hundreds. (Wikimedia Commons/Andrés Barrios)

The Tlatelolco student massacre of 1968 — one of the most pivotal events in modern Mexican history, one that the renowned National Security Archive organization has called “Mexico’s Tiananmen Square” — all began with a fracas between two rival public vocational high schools that erupted into an out-and-out brawl in a Mexico City marketplace built for the upcoming 1968 Olympics.

The next day, riot police arrived at the two schools, wielding clubs and beating anyone within reach, attacking students and faculty with equal brutality. The following day, students took to the streets in protest of the previous day’s beating, which then, in turn, drew the police out for more violent confrontations.

Tlatelolco 1968
Violent military repression occurred against students following demonstrations during the Mexican Movement of 1968. (Wikimedia Commons/Cel·lí)

How protests escalated into the 1968 Tlatelolco Massacre

“Those protests provoked more repression, which provoked more protests,” journalists Julia Preston and Samuel Dillon explained in their 2005 book, “Opening Mexico: The Making of a Democracy.”

By the fourth day of protests, tensions escalated. To express solidarity with their fellow teenage protesters, the students of the prestigious high school, San Ildefonso Preparatory — officially known as the National Preparatory School — declared a strike. When Mexican President Gustavo Díaz Ordaz learned that the students at the prestigious government-run school were on strike, he ordered the Mexican army to take the campus.

Soldiers in Jeeps and small tanks moved across the city, aiming to confront the students of San Ildefonso. When they arrived at the campus, they found the entrance locked, so soldiers blew the school’s ornate 18th-century wooden door, hand-carved by Indigenous craftsmen, to bits.  

The soldiers rampaged through the school, beating anyone they could find. They then turned on other high schools, and even attacked unsuspecting pedestrians they encountered on surrounding streets.

“By the end of the day, 400 people had been hospitalized and 1,000 arrested,” Preston and Dillon noted.

“Through the military occupation of the San Ildefonso School, the government elevated the situation from a local, primarily police matter to an issue of national security,” wrote Mexican historian Enrique Krauze, author of the seminal book “Mexico: Biography of Power.”

A teacher talks to soldiers during a protest in 1968
A teacher talks to soldiers while students protest in the background on July 30, 1968. (Wikimedia Commons/Public Domain)

A history of government repression 

For most Mexicans, government repression was nothing new. In 1959, railroad workers who went on strike, asking for better working conditions and a modest pay increase, were viciously put down, a pattern well-established with striking miners, doctors, nurses and even teachers. Strikers were routinely either beaten into submission or cajoled into joining a newly created government-run union. But this episode — the government violently attacking a high school — stunned most Mexicans. 

In response, on July 31, Javier Barros Sierra, the politically moderate rector of the National Autonomous University of Mexico (UNAM) — which was in charge of San Ildefonso Preparatory and is the largest and most prestigious university in Latin America  — led a dignified, peaceful march of 50,000 faculty and students through Mexico City’s leafy suburbs. 

That Barros had the temerity to lead such a protest earned him the enmity of Díaz Ordaz; later that summer, it cost him his job. That march, however, moved the center of protests against the government from Mexico’s high schools to its universities. 

Taking inspiration from the U.S. civil rights movement and the earlier 1968 student protest movements in Paris, West Germany, Czechoslovakia, Poland and Japan, the Mexican university student activists had happened upon an issue that already deeply resonated with the general Mexican public: government brutality. 

Students stand up in dissent

Raúl Álvarez Garín, a 27-year-old physics student from Mexico’s National Polytechnic Institute, emerged as one of the student leaders. Álvarez came from a family steeped in a tradition of protest and of standing up for its beliefs. His grandfather was an aide to Mexican Revolutionary General Álvaro Obregón. His parents were communists. His wife was the daughter of one of the leaders of the aforementioned railroad workers’ strike of 1959. 

Álvarez helped draw up a modest list of demands: The government should release the recently jailed students, as well as the railroad union leaders still imprisoned since 1959. They should also compensate the families of injured protesters, disband the riot police and repeal vague laws used to jail anyone who dissented with the government. 

Gustavo Díaz Ordaz Bolaños
Gustavo Díaz Ordaz Bolaños, seen here meeting U.S. President Richard Nixon, was Mexico’s president from 1964 to 1970 and was used to dealing with dissenters. (Wikimedia Commons, Public Domain)

Álvarez and his fellow activists weren’t advocating regime change or overthrowing the government. They were advocating that the political process in Mexico become more tolerant, open and democratic. But, for Díaz Ordaz, this was beyond the pale. The government never responded to the demands.  

In the face of government silence, the student activists decided to hold a march from the southern suburbs to the Zócalo.  They set the date for August 13, hoping to attract a few followers. On that day, by the time they reached the Zócalo, there were 200,000 people in tow. While many were students and families of students, there were also nurses, teachers, and every kind of worker in the city in the crowd. Speeches were delivered, and the event was entirely peaceful. As Preston and Dillon pointed out, “The unexpected size of the crowd proved that the students were voicing frustrations felt by Mexicans of all ages in a modernizing Mexico.”

A warning to protesters

The students then planned another march to the Zócalo for August 27, and this time, 400,000 people showed up. On this occasion, though, some students congregated under the balcony of the National Palace, the building from which Mexican presidents traditionally preside over annual Independence Day celebrations, standing on a balcony. Those students then started chanting, “Sal al balcón, chango hocicón(“Come out to the balcony, you big-snouted monkey”) — referring to Díaz Ordaz’s pronounced buckteeth and frequent comparisons to a monkey. 

As nighttime fell, most protesters left, but at the approach of midnight, a few thousand stragglers continued to mill around. At that point, a dozen armored personnel carriers rolled into the Zócalo; the army mercilessly beat any remaining protesters.  

Then on September 1, Díaz Ordaz delivered his annual State of the Union address, essentially offering a warning. 

“We can’t allow our legal order to continue to be ruptured so inexcusably,” the president declared in his speech. “We wouldn’t like to find ourselves in a situation where we would have to take measures we don’t want to. But we’ll take them if we must. We’ll go as far as we have to.” 

Soldiers in 1968
Soldiers in a prone firing position during a violent confrontation with students at the Santo Tomás campus. (Gobierno de Mexico)

Unfortunately, the students did not recognize the warning. 

Politician and ex-education minister of Mexico City Salvador Martínez della Roca, one of the student leaders from UNAM at the time, told U.S. journalist Mark Kurlansky, “It was a threat, but we didn’t really listen.” 

By September 24, “Mexico City was living under a barely camouflaged state of siege,” Krauze explains.

Mexican military mobilizes against campuses

On that day, the army seized the National Polytechnic Institute (IPN), known colloquially as the Politécnico; government forces had already occupied the UNAM campus. IPN students fought the army for hours, but there was only so much that unarmed civilians could do against tanks. 

Although the army withdrew from both campuses on September 30, the message had been sent. Unfortunately, students failed to recognize that, for Díaz Ordaz’s government, a hard-and-fast deadline was quickly approaching: the 1968 Olympic Games, scheduled to begin in Mexico City on Oct. 12.

The Olympics were seen by many in the nation as Mexico’s moment to shine: The world no longer saw it as a chaotic, strife-ridden backwater nation but as the “Mexico Miracle” — with a powerful economy and a newly minted middle class. From the 1950s through the 1960s, Mexico’s economy had grown at 6% per annum (8% in 1968). In 1968, Mexico had the strongest economy in all of Latin America, with an inflation rate lower than the United States. 

Olympic opening ceremony, Mexico City, 1968
President Díaz Ordaz was not about to let students disrupt the Summer Olympics, which began in Mexico City on Oct. 12, 1968. (Wikimedia Commons/Sergio V. Rodriguez)

Díaz Ordaz was not about to let a bunch of long-haired students, whom he viewed as spoiled, ruin the opening of the Olympic Games and Mexico’s moment of glory.  

President Díaz Ordaz sees conspiracies everywhere

Much like former U.S. president Richard Nixon, Díaz Ordaz was a tremendously insecure man, about his appearance and when interacting with others. “Ever since he was a little boy, the sense of being ugly had tortured him,” Krauze explained. “His mother would freely say to anyone, ‘But what an ugly son I have!’ It would take its toll on his life.”

And much like Nixon, Díaz Ordaz saw conspiracies everywhere. If students were protesting, it must be at the behest of French communists or Cuban agitators. In reality, this seems unlikely; even the CIA station chief in Mexico City, Winston Scott, doubted it. 

“Although the [Mexican] government claims to have solid evidence that the Communist Party engineered the fracas of 26 July, and reportedly had indications of Soviet Embassy complicity, it is unlikely that the Soviets would so undermine their carefully nurtured good relations with the Mexicans,” Scott told CIA headquarters at the time. 

It never occurred to Díaz Ordaz that it was, in fact, his policies — or his overreaction to a minor skirmish — that spurred the student protests.

After a few more protests, at which some buses were set on fire, the student leaders scheduled a rally to be held on October 2 at the Plaza de las Tres Culturas. This plaza sits in the Tlatelolco neighborhood on the north side of Mexico City. Perhaps more than any other site, it best represents Mexican history: Aztec ruins there are flanked by a Franciscan church. 

Students detained after confrontation with the military
Students being detained after a confrontation with police during the Mexican Movement of 1968. (Gobierno de Mexico)

In the 1960s, the ruling PRI (Institutional Revolutionary Party) government built a housing project there, one building of which was Edificio Chihuahua. The third floor of the Edificio Chihuahua had an open-air hallway with a three-foot wall overlooking the plaza. It was from this third-floor balcony that the speakers decided to address the crowd on October 2.

The day of the Tlatelolco Massacre

By 8:30 a.m. that morning, the army had taken up positions in each corner of the plaza — not necessarily unusual, as the army often posted soldiers at protest rallies. But something about this day seemed off: Witnesses later mentioned seeing men with short haircuts in civilian clothes, all wearing a white glove on one hand.

Myrthokleia Gonzáles Gallardo, a 22-year-old Politécnico student, had been chosen to introduce the speakers that day, even though her parents warned her not to go, fearing something might happen with the increased military presence.  

Myrthokleia described her entry into the Plaza:   

“As I approached the Tlatelolco with the four speakers, I was introduced, and we were warned to be careful, as the army had been seen nearby. But I wasn’t afraid, though we decided to make it a short meeting. There were workers, students, and families coming into the plaza, filling it up. We didn’t see any [soldiers] in the plaza. 

“We took our place on the third floor and started our speeches. Suddenly, off to the left, over the church, were helicopters with a green light. Suddenly, everyone down in the plaza started falling. And then men with white gloves and weapons appeared, maybe from the elevator. They ordered us down to the ground floor, where they began beating us.”  

Authorities pose with weapons
Authorities pose with weapons confiscated during a student protest at the Santo Tomás campus. (Gobierno de Mexico)

Gunfire erupts and continues for hours

Raúl Álvarez Garín was also whisked down to the ground floor and made to stand facing a wall as government forces beat him relentlessly. Álvarez remembered the sound of automatic gunfire continuing for a full two hours. Other witnesses remember sporadic gunfire until 11 p.m.

The next morning, journalist Elena Poniatowska arrived at Tlatelolco at dawn. There were tanks and soldiers everywhere, yet no one tried to impede her strolling around the plaza. She had heard from a friend that bodies covered the plaza, but by morning, they all had been taken away. 

In the newspaper Excelsior, Poniatowska learned that Italian journalist Oriana Fallaci was in Mexico to cover the Olympics and had been wounded while attending the rally. Poniatowska tracked down Fallaci in a hospital and interviewed her. 

“What savagery!” Fallaci told her. “Police dragging students away by the hair. I saw many people get hit — until I was hit too. I lay in a pool of my own blood for 45 minutes.” 

Shocked by what she heard, Poniatowska wrote an article detailing the events. Her editor immediately rejected it. 

“There’s an order,” the editor announced, according to Preston and Dillon. “We’re going to concentrate on the Olympic Games. We’re not printing anything more about Tlatelolco.” 

Remains of a bullet hole from the Tlatelolco Massacre
Remains of a bullet hole at Santiago Tlatelolco from 1968. (Wikimedia Commons/Protoplasma Kid)

The legacy of the Tlatelolco Massacre

The Tlatelolco student massacre was a tragic and immensely consequential event in Mexican history. The Olympic Games may have gone off without a hitch, but at what cost? Over 400 people were murdered in cold blood by government troops. Hundreds more simply disappeared, never heard from again. Hundreds more were imprisoned for years. Hundreds, if not thousands, went into hiding, fearing retaliation for simply expressing their ideas about the nature of their society.   

Before 1968, most Mexicans felt proud of their nation’s economic achievements. During the Mexican Revolution, one leader after another had been brutally assassinated. In the wake of the Revolution, the PRI provided stability and economic growth, and Mexico had become a modern nation. In 1959, American academics conducted a poll and found that while most Mexicans were tired of their country’s endemic corruption, they were generally proud of their political system and its achievements and felt their presidents were, for the most part, benign. After 1968, however, most middle-class Mexicans felt disillusioned, resentful and utterly distrustful of their government.  

Perhaps the students’ National Strike Council (CNH) final statement, issued in December 1968 upon its dissolution, summed it up best: 

“Democracy in Mexico is just a concept, another formalism,” it announced. “Politics is carried out behind the backs of the popular majorities and of their aspirations, interests and demands.” 

While the student movement of 1968 was neutralized, the Tlatelolco massacre has had a long-lasting impact on Mexican politics and history: More than 50 years later, October 2 is commemorated every year across Mexico with civilian demonstrations. Films and documentaries and countless books have been written about it — in Mexico and around the world. 

Groundwork laid in 1968 also spawned a generation of the nation’s activists and political leaders, who were involved in Mexico’s electoral reform in the 1980s, which ultimately led to the end of the PRI’s uninterrupted rule over Mexico for 70 years in 2000, with Vicente Fox’s election as president.  

Memorial to the 1968 student massacre at Tlatelolco.
A memorial remembering the 1968 student massacre at Tlatelolco. (Wikimedia Commons/Ralf Roletschek)

Kurlansky, in his book “1968: The Year that Rocked the World,” commented: “But very much in the same way that the invasion of Czechoslovakia was the (beginning of the) end of the Soviet Union, Tlatelolco was the unseen beginning of the end of the end of the PRI.”

Robert McLaughlin, Ph.D. is a historian specializing in Cold War Latin American history.

CDMX elementary school wins World’s Best School award

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Children studying in a classroom
Roughly 340 students attend the school, located in the Magdalena Contreras borough of Mexico City. (Escuela A Favor del Niño)

The Escuela A Favor del Niño (AFN) in Mexico City was recognized with the international World’s Best School Prize in the Community Collaboration category, becoming the first Mexican institution to receive this award.

AFN is a charity school that offers preschool and primary education. It earned the award for its comprehensive, community-driven model focused on supporting marginalized students.

A woman in a Mexican teacher uniform stands in front of a projection reading Winner World's Best School Prizes 2025
Director Daniela Jiménez Moyao credited the win to the hard work of the school’s teachers, families and students. (World’s Best School via Eje Central)

School Director Daniela Jiménez Moyao said the recognition represented a “historic moment” for her community and for education in Mexico. She said it is “a testament to the collective efforts of families, teachers, allies and children who inspire us every day to continue transforming lives.”

The model, which is one of a kind in Mexico, seeks to defuse structural problems — like poverty, malnutrition, fragile health and weak family ties — with shared care networks. It combines formal education with socio-emotional care, physical health and nutrition.

The publication Infobae reports that 100% of recent graduates have been accepted into high-performing secondary schools, their grades remain high and family engagement exceeds 80%. After graduating from AFN’s primary school, students continue to receive continuing support from the program as they continue on to high school.

AFN is located in San Jerónimo Lídice, a neighborhood in the borough of La Magdalena Contreras in Mexico City. It serves more than 335 students with an extended 10-hour school day and ongoing teacher training.

The Escola Estadual Parque Dos Sonhos, in São Paulo, Brasil, was the only other school in Latin America to recieve an award. It was recognized in the “Overcoming Adversity” category for becoming a “sanctuary” for students exposed to poverty, violence and pollution.

The other winning schools include the Franklin School (Jersey City, United States) for innovation, Arbor School (Dubai, United Arab Emirates) for environmental action, and SK Putrajaya Presint 11 (Malaysia) for supporting healthy living.

The award-winning schools will attend the World Schools Summit in Abu Dhabi, U.A.E on Nov. 15 and 16 to share their best practices with global education leaders.

World’s Best School Prizes is a prestigious international educational award established by T4 Education in 2022 to recognize best practices and innovations in education around the world.

With reports from El Financiero and Infobae

Sheinbaum reflects on year 1: Wednesday’s mañanera recapped

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Sheinbaum Oct. 1, 2025
Sheinbaum emphasized on Wednesday that her government has a responsibility to keep its promises to the people of Mexico, outlined in 100 commitments she made one year ago. (Andrea Murcia/Cuartoscuro)

President Claudia Sheinbaum was congratulated by reporters shortly after she appeared in the Treasury Hall of the National Palace for her Wednesday morning press conference.

The reason? She has now completed one year of her six-year presidency, having been sworn in as Mexico’s first woman leader on Oct. 1, 2024.

President Sheinbaum’s first year in office in 12 numbers: Part 1

Sheinbaum, in turn, congratulated the press corps for “enduring the first year of [her] mañaneras.

‘The most important thing is to maintain conviction’

A reporter asked the president what “single adjective” she would use to describe her first year as Mexico’s president.

“Now, you’ve really made it hard for me,” Sheinbaum responded.

“… We come from a social movement, from the fight for democracy, from the fight for the well-being of the people, from the fight for freedoms,” she said.

“And I believe that the most important thing is to maintain conviction,” Sheinbaum said without directly responding to the reporter’s question.

“… There is a conviction of service to the people above all else,” she said.

Like her predecessor Andrés Manuel López Obrador, Sheinbaum has made providing support for Mexico’s most disadvantaged citizens — especially through welfare programs — her government’s raison d’être. She is also committed to improving the lives of Mexican women. 

The president alluded to that commitment in a video she shared to social media on Wednesday to mark the completion of her first year in office. Among Sheinbaum’s remarks included in the video are:

  • It’s time for women. All of us women are arriving [to the presidency] and that’s very, very powerful.
  • I’m convinced that we are on the verge of a new era, that of the rebirth of Mexico.
  • I will not fail you.
  • I’m [just] another citizen in this magnificent country, with a responsibility that the people gave me.
  • Mexico is a free, independent and sovereign country.

‘We have to achieve the 100 points’

Sheinbaum told reporters that her government has a responsibility to keep its promises to the people of Mexico.

“We committed to 100 points, we have to achieve the 100 points,” she said.

Sheinbaum was referring to 100 commitments she outlined during a speech in Mexico City’s central square, the Zócalo, the day she was sworn in as president.

Those commitments included reducing high-impact crimes such as homicides, developing new passenger railroads, lifting the minimum wage on an annual basis and commencing the production of lithium “with our own technology.”

The greatest challenges Sheinbaum has faced … will be revealed on Sunday

Asked what challenges she has faced during her first year as president, Sheinbaum told reporters they will have to wait until Sunday.

On Sunday, she will deliver a speech in the Zócalo, which will mark the end of her nationwide “accountability tour.”

Toward the end of his first year as president, López Obrador recounted the five most difficult moments he had faced in office, choosing the explosion of a gasoline pipeline in Hidalgo as the hardest. The January 2019 explosion of a pipeline that had been perforated by fuel thieves claimed 137 lives.

What has Sheinbaum missed the most during her first year as president?

A reporter asked the president what she has missed the most “from her daily life” during the first year of her presidency.

“Perhaps being more with the family,” Sheinbaum said.

“… One always sacrifices that part. I would like to spend more time with my grandson,” she said.

Sheinbaum’s stepson from her first marriage has a young son. The president, who married for a second time in 2023, has a daughter from her first marriage, which lasted almost 30 years.

By Mexico News Daily chief staff writer Peter Davies (peter.davies@mexiconewsdaily.com)

San Luis Potosí leads Mexico in Japanese investment, opens Tokyo office to attract more capital

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Ricardo Gallardo in a meeting
San Luis Potosí Governor Ricardo Gallardo recently made a working visit to Japan and opened up a state trade office with that country in his ongoing effort to atttract even more Japanese investment to his state. (Ricardo Gallardo/X)

The recent announcement by Japanese manufacturer Daikan that it plans to spend 7 billion pesos (US $380 million) on a third plant in San Luis Potosí is the latest confirmation of the Bajío state’s ability to attract more Japanese investment than any other Mexican entity.

In fact, Governor Ricardo Gallardo Cardona, recently returned from a work trip to Japan, said he expects Japanese investment in San Luis Potosí to increase significantly as part of a broader strategy to attract new projects from Asia amid the tariffs imposed by U.S. President Donald Trump. He predicted that his state could attract at least 10 new investments in what remains of 2025, primarily from Japan.

Daikin plant in SLP
Daikin’s plan to add a third plant to its San Luis Potosí operations underscores the success that the state has had in attracting Japanese investment. (Daikin.com.mx)

Following a recent work trip in Japan, Gallardo said that a key component of the state’s strategy is the new San Luis Potosí Representative Office in Tokyo, the only such office maintained by any Mexican state. Its function is to facilitate bilateral relations and to attract Japanese capital.

According to Gallardo, the representative office will soon be able to serve more than 50 Japanese companies operating in San Luis Potosí. 

“Opening this office in Tokyo and strengthening our relationship with Japan will create opportunities for employment, development, and investment for the benefit of the people of San Luis Potosí,” Gallardo said, highlighting the cultural, academic, and economic benefits this initiative will bring.

He noted that during his visit in September, he held meetings with high-level officials and representatives from various organizations. These included the Japan External Trade Organization, the Ministry of Foreign Affairs, the Mexican Embassy in Japan and corporations such as Zensho Holdings. 

These discussions were focused on investment projects in key sectors, including automotive, electromobility, agribusiness, and technology. Also discussed was the relevance of the Mexico-Japan Free Trade Agreement, which is celebrating its 20th anniversary. 

Daikan’s third plant in San Luis Potosí is expected to create 3,500 jobs during its initial phase, with the potential to balloon to 6,000 jobs over the next two years.

With reports from Tu Interfaz, El Economista and El Sol de San Luis

Mexico hosts its first tourism fair in Beijing, seeking more Chinese visitors

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panel at tourism fair in china
Taking Mexico's Tourist Fair to China gave tourism authorities and entrepreneurs a rare opportunity to hold a variety of meetings with their Asian counterparts to promote Chinese tourism across Mexico. (Jefatura de Gobierno CDMX)

Mexico is famous for its Tianguis Turístico (Tourism Fair) and for the first time it hosted one in Beijing, China, on Sept. 25 and 26, gathering representatives from travel agencies, tour operators and other companies in the tourism industry, as well as government officials and future tourists. 

The fair’s main objective was to encourage the arrival of Chinese tourists to Mexico, who already form an increasingly important market for Mexico, with China being one of the top 10 sources of international travelers to the country. 

Guerrero booth at Tourist Fair in China
A number of Mexican states — such as Guerrero, Baja California and Nayarit — had a chance to share samples of their culture with potential Chinese tourists. (@Jorge_Zamora/X)

Last year, between January and November 2024, Mexican airports served 188,000 Chinese tourists, totaling 52,000 more travelers than in the same period last year. This figure, which is the highest since records began, places China as Mexico’s largest Asian source of tourism.

Attendees included delegates from Baja California, Chiapas, Mexico City, Guanajuato, Guerrero, Michoacán and Nayarit, and officials from the Maya Train and Mundo Maya Group. 

The Mexican officials held meetings with China’s Culture and Tourism Minister Sun Yeli, seeking to foster collaboration in the tourism industry. They also held bilateral meetings with tour operators, airlines, hotel companies, Chinese travel agencies, and tourism-focused digital platforms. 

“These efforts are essential to strengthening strategic alliances that enhance air connectivity and market Mexican destinations,” the Tourism Ministry said in a statement, adding that the meetings’ objective was to promote tourist packages that integrate culture, gastronomy, nature, and authentic experiences, “to ensure a continuous flow of quality visitors.”

The fair also offered more than 300 diners the opportunity to taste typical dishes prepared by Mexican chef Paola Vargas. Likewise, the Mexican Academy of Gastronomy awarded the “M Seal,” which is granted to Mexican restaurants abroad that meet certain authenticity standards related to ingredients, techniques, processes and personnel trained in Mexican food. 

Overall, the fair hosted 141 business meetings and six gatherings between Mexican states and Chinese provinces to promote cooperation agreements. Tourism Minister Josefina Rodríguez Zamora highlighted the event’s importance in strengthening bilateral relations and promoting Mexico as a world-class cultural, natural, and gastronomic destination.

With reports from Reportur

Scientists discovered a new species of firefly in Mexico City. Can you help name it?

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A representative of Sedema announcing a naming contest for a newly discovered firefly
The name options for the firefly draw from the legacies of five Mexican women who “illuminated the country's history with their wisdom, strength and legacy,” as noted by Mexico's environmental agency. (Sedema)

A new species of firefly has been discovered in Chapultepec Forest, and residents of Mexico City and beyond are being asked to help give it a name.

The find emerged from the 2024 BioBlitz, a local scientific and citizen observation project in Chapultepec Forest — the historical and more ecologically focused name for the monumental green space in the nation’s capital that has been developed into Chapultepec Park.

Researchers confirmed that specimens from the genus Photinus collected in the forest did not match any known species.

With this addition, announced last week by officials from Mexico City’s Environment Ministry (Sedema), the capital now counts 17 firefly species — among the 300 or so in all of Mexico.

To mark the discovery, the city has launched a public vote to decide the insect’s scientific name. People can cast ballots through Sunday, Oct. 5 on the Plaza Pública platform.

The name options draw from the legacies of five Mexican women who “illuminated the country’s history with their wisdom, strength and legacy,” as noted by Sedema.

The ballot “Mexican Women Who Enlighten Us” consists of:

  • Irene Elena Motts Beal: A 20th-century pioneer in the teaching of biology who created natural science textbooks.
  • Magdalena Cervantes Castañeda: An Indigenous teacher with a vast knowledge of medicinal plants and a teaching methodology that encourages her students to become teachers.
  • Malinalli Tenepal: A slave in the early 1500s whose talent for languages enabled her to be a translator and mediator between the Mesoamerican peoples and Hernán Cortés.
  • María Sabina: A well-known healer in the early 20th century with a deep knowledge of traditional medicine.
  • Rosario Castellanos: One of the most important Mexican poets and essayists of the 20th century.

The name of the winner will be adapted in the official species name of the insect, such as Photinus irenemottsae or Photinus malinalliae.

new firefly species in Mexico City
In 2024, a group of scientists and citizens collected specimens of fireflies in Chapultepec, later discovering that one of the fluorescent bugs was a completely new species. (Bosque de Chapultepec)

In 2023, astronomer and science communicator Julieta Fierro was chosen to give her name to a species of firefly, Pyropyga julietafierroae.

Mexico ranks second in the world for firefly diversity, with about 300 documented species, though eight in 10 Mexicans under 25 have reportedly never seen a firefly. 

Fireflies face mounting threats across the country. Researchers warn that populations have been falling due to climate change, loss of humidity in soils, pesticide use and habitat destruction. Additionally, light pollution is a growing concern in urban zones, as it specifically disrupts firefly mating signals.

Chapultepec Forest remains one of the last refuges in the capital where summer rains bring visible swarms of bioluminescent beetles — luciérnaga in Spanish, meaning firefly or lightning bug in English —  signaling ecosystem health.

Scientists stress that protecting firefly habitats in Chapultepec Park and the nation’s other firefly hotspots — such as areas in the states of Tlaxcala, Michoacán and Puebla — is the most effective way to ensure fireflies continue to illuminate Mexico’s nights.

For more information about the discovery and the vote, visit this Sedema website.

With reports from Animal Politico, Excélsior and El Sol de México

Remittances to Mexico fall 8.3% in August, marking 5th consecutive monthly decline

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dollars
The Bank of Mexico (Banxico) reported on Wednesday that incoming remittances totaled US $5.57 billion in August, a decline of 8.3% compared to the same month of 2024. (Crisanta Espinosa Aguilar/Cuartoscuro)

The inflow of remittances to Mexico declined in annual terms for a fifth consecutive month in August, while income from the international monetary transfers was also down in the first eight months of the year.

The Bank of Mexico (Banxico) reported on Wednesday that incoming remittances totaled US $5.57 billion in August, a decline of 8.3% compared to the same month of 2024.

On a positive note, remittances increased 4.6% compared to July to reach their highest monthly total this year. The August total also exceeded expectations.

Banxico data also shows that Mexico received $40.46 billion in remittances in the first eight months of 2025, a 5.9% decrease compared to the same period of last year.

The annual decrease in incoming remittances was the first contraction for the same period in 12 years and the largest decline in 16 years. Income from remittances — money that helps millions of Mexican families make ends meet — is on track to decline in 2025 for the first time in more than a decade.

The vast majority of remittances to Mexico are sent by Mexicans who live and work in the United States, where the Trump administration’s deportation agenda has created fear among the large Mexican migrant community and caused some people to limit their movements outside their homes.

Analysts have partially attributed the decline in remittances to Mexico this year to fear of going out to work among U.S.-based Mexicans, of whom 4.3 million are “unauthorized” immigrants, according to the bank BBVA.

The United States will begin imposing a 1% tax on outgoing remittances funded with cash on Jan. 1, 2026.

 

Remittances data in detail

Banxico data also shows that:

  • A total of 13.87 million individual remittances were sent to Mexico in August, a 7.2% decline compared to the same month of 2024.
  • The average remittance to Mexico in August was $402, an annual decline of 1.2%.
  • In the first eight months of 2024, 102.88 million individual remittances were sent to Mexico, an annual decline of 5.2%.
  • The average remittance to Mexico between January and August was $393, an annual decline of 0.7%.
  • Over 99% of remittances in the first eight months of the year were sent to Mexico electronically.
  • Remittances sent out of Mexico in August totaled $91 million, a 12.1% annual decline.
  • Outgoing remittances between January and August totaled $778 million, a 13.5% annual decline.

Other need-to-know economic data 

With reports from El Economista, Reforma and La Jornada 

USMCA review will be ‘more bilateral than trilateral,’ says economy minister

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USMCA United States Mexico Canada Agreement US Canadian and Mexican flags
The U.S.-Mexico-Canada Agreement (USMCA) is up for a formal review in July 2026, but internal discussions have already begun. (Shutterstock)

Economy Minister Marcelo Ebrard said Tuesday that much of the negotiations during the 2026 review of the trilateral USMCA free trade pact will be bilateral rather than between Mexico, the United States and Canada.

His remark came after United States Trade Representative Jamieson Greer said that the USMCA negotiations will “probably” be more bilateral than trilateral.

Marcelo Ebrard
Mexico’s economy minister addressed comments made by the U.S. Trade Representative suggesting that the United States would pursue bilateral trade agreements in place of a trilateral agreement at the USMCA review next year. (Presidencia/Cuartoscuro)

Speaking to reporters at an event in Mexico City, Ebrard said that USMCA-related talks “always have high bilateral content for natural reasons.”

He said it is “inevitable” that the USMCA review will include bilateral negotiations, as there are distinct bilateral trade relationships within the framework of the trilateral pact.

“For example, we’re the main exporter of tomatoes [to the United States] and in contrast, Canada’s main export is lumber,” Ebrard said.

“… There are many bilateral issues on our part, not just with the United States but with Canada as well,” he said.

“With … [Canada], for example, we have many issues regarding mines, but there are also other [issues] that are trilateral, like the dispute resolution system,” Ebrard said.

“That’s probably what the U.S. trade representative was referring to,” he added.

Next year’s review of the USMCA will take place six years after the trade pact replaced NAFTA. During his first administration, U.S. President Donald Trump suggested that NAFTA could be replaced with two separate trade accords, one with Mexico and another with Canada. That obviously didn’t happen.

Trade between Mexico, the United States and Canada is worth nearly US $2 trillion annually, according to the USTR.

The USMCA trade pact has been significantly undermined this year by Trump, whose administration has imposed tariffs on a range of imports from Mexico and Canada, including steel, aluminum and vehicles.

Greer looks ahead to USMCA review 

The United States’ Trade Representative Jamieson Greer spoke about the upcoming USMCA review negotiations during an appearance on Tuesday at the Economic Club of New York.

According to the news service World Trade Online, Greer said that “the U.S. expects coming negotiations about the future of the U.S.-Mexico-Canada Agreement to be conducted on a more bilateral basis as Washington seeks to address trade frictions with each partner.”

The newspaper El País reported that he said that the negotiations will “probably” be bilateral.

Jamieson Greer
Jamieson Greer, who heads the U.S. Office of the Trade Representative, said on Tuesday that “the U.S. expects coming negotiations … to be conducted on a more bilateral basis as Washington seeks to address trade frictions with each partner.” (@USTradeRep/X)

Greer’s participation in the New York forum came two weeks after Mexico and the United States put out calls for public comment on the USMCA ahead of its scheduled review in 2026.

On Sept. 18, President Claudia Sheinbaum held talks with Canadian Prime Minister Mark Carney in Mexico City, where the two leaders pledged to strengthen the USMCA.

United States President Donald Trump is unhappy that the U.S has large trade deficits with both Mexico and Canada, and has used tariffs to pressure the governments of the two countries to do more to stop the flow of narcotics, especially fentanyl, across their borders with the U.S. He has indicated that he wants to “renegotiate” the USMCA, not just review it.

Robert Lighthizer, U.S. trade representative during the first Trump administration, has indicated that the revision of the USMCA “will be far tougher than most investors and strategists expect,” according to Bloomberg columnist Juan Pablo Spinetto.

“That was my takeaway after hearing the former U.S. Trade Representative speak this week in Mexico City to a group of business leaders, academics and government officials,” Spinetto wrote in a column published last Friday.

“What was meant to be a routine six-year revision of the treaty, in force since 2020, is quickly morphing into a full-blown renegotiation, one that will demand exceptional patience and negotiating skills from Mexico if it hopes to reach safe harbor,” he wrote.

In a report published last month, the United States Department of State said that the Mexican government has not issued USMCA “implementing regulations in several areas, according to investors, complicating the operating environment for the telecommunications, financial services, and energy sectors.”

With reports from La Jornada, El Financiero and El País

An insider’s guide to celebrating 101 triumphant years of ‘La Alborada’ in San Miguel de Allende

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La Alborada fireworks
Fireworks, religion and history collide in San Miguel de Allende's "La Alborada," a festival unlike any other in Mexico. (Tres Cervezas)

Fireworks displays are at the epicenter of polarizing conversations among those passing through or planting roots in San Miguel de Allende. “But, why must they do it at such odd hours?” many newcomers wonder, voicing their exhaustion from being kept up by the earth-shattering nightly blasts. The simplest answer? It’s a tradition. 

Never does this cultural patrimony ring louder or feel more ubiquitously explosive than during La Alborada, or “The Dawn,” San Miguel’s annual citywide festival honoring collective faith in the triumph of good over evil. Kicked off with a boisterous cascade of rocket-like illuminations at daybreak, the multi-day merriment will spill into nearly every street from Oct. 3-12 this year.

San Miguel de Allende
San Miguel de Allende is noted for its vibrant and diverse festivals, including La Alborada. (Unsplash/Shane Lei)

What to expect for this year’s festival

Flanked by a sea of massive paper stars, this year’s 101st iteration of the event honoring San Miguel de Allende’s patron saint begins on the eve of Friday, October 3, with drummers and dancers leading lively parades. The modern-day presentations of La Fábrica la Aurora factory workers’ visions of devotion from the 1920s will then transform into a sparkling spectacle that extends beyond downtown into El Teatro del Pueblo, the refurbished site of the county fair.

Local families will get priority access to the Feria before 7:30 p.m. As San Miguel de Allende Mayor Mauricio Trejo expressed at the Feria’s opening ceremony, “The fair is for San Miguel de Allende, although all of Guanajuato is invited. To enter, they must present a valid voter or student ID, driver’s license or any other document that proves they reside in San Miguel de Allende. After that time, people from the rest of the state will be admitted,” Trejo told the crowd, an unprecedented turnout of 55,000 fairgoers at the Feria’s 2025 inaugural event.

So grab your earplugs and prepare for nine days of uninhibited entertainment, profoundly immersive cultural exhibitions and unmissable star-studded concerts!

100 Mariachis

100 mariachis in San Miguel de Allende

One hundred charro-clad mariachis will perform on demand in San Miguel de Allende on Oct. 1. (San Miguel de Allende Gobierno Municipal)

If the town square, El Jardín Allende, had to be summed up in a single sound, it would be the jubilant clash of its “warring” mariachis, racing nightly to be the first to fulfill song requests from lovers, travelers, and partygoers, hoping to collect a few hundred pesos in exchange for their briefly wondrous, on-demand concerts. It’s rather fitting then that these bands will pause their civil rivalries during the festival known for rejoicing in the vanquish of evil (Lucifer), by the city’s namesake, San Miguel Arcángel. On Wednesday evening, as the excitement for La Alborada rises palpably, approximately 100 charro-suited musicians will serenade the masses of revelers gathered for one night of fine-tuned folkloric harmony. Free of charge; no tickets required.

Date: Oct. 1, 7 p.m.

Location: Jardín Principal

Cost: Free of charge

Edén Muñoz at the Feria

Edén Muñoz poster

Edén Muñoz is among the top-tier musical acts performing at this year’s La Alborada festival in San Miguel de Allende. (Visit San Miguel)

This year, the Feria is welcoming an impressive lineup of top-tier musical acts. On Thursday, Edén Muñoz, who set the record for the most songs for a regional Mexican band or solo artist to have reached the top spot on the Billboard charts, Gloria Trevi (who headlined the inaugural concert on September 20). The year’s most anticipated celebration of culture and entertainment kicked off with a passionate speech from Mayor Trejo, calling on his fellow Miguelenses to come “raspar la bota” (scrape the boot) at the family fair. With a modest entry fee of 25 pesos, the feria offers free rides and games once you’re inside, hoping to instill an ambiance of inclusion, diversity, and unbridled fun.

Date: Oct 2, 9:00 p.m.

Location: Teatro del Pueblo

Cost: 25 pesos

La AlboradaLa Alborada

San Miguel de Allende’s annual La Alborada festival has been going strong for 101 years. (El Vergel)

A light show that appears to shower from the heavens will begin at 4:00 a.m. on Oct. 4, followed by an Xúchiles procession later in the afternoon, whose Indigenous Chichimeca origins pay homage to fallen ancestors. Floral and cacti offerings towering nearly one and a half stories high will be made as the steps of pre-Hispanic dances are stamped into cobblestones. The festivities extend through mid-October, culminating with the iconic El Paseo de San Miguel, during which the archangel’s images are carried throughout the city’s numerous temple sites.

For those who wish to join in celebrating more than 100 years of piousness-turned-party like the locals do, the 2025 edition of La Alborada will spark curiosity, shedding light on how the Miguelenses and their customs have shaped this UNESCO World Heritage Site’s lasting legacy.

Date: Oct. 4

Location: Jardín Principal and citywide

Cost: Free of charge

Los Ángeles Azules at the Feria

Los Ángeles Azules
The Mexican legends themselves are making a starring appearance at the Feria. (Los Ángeles Azules)

As millennials and Gen X get swept up in the nostalgia of classic hits like “Como Te Voy a Olvidar” and “Nunca es suficiente,” featuring the inimitable Natalia Lafourçade, these living legends will carry the torch of their romantic rancheras to the next generation. Bring on the accordions, the synthesizers, the five-part harmonies and the electro-cumbia fusion. San Miguel Arcángel is patiently waiting to be reunited with the living at this celestial fiesta.

Date: Oct. 4, 9 p.m.

Location: Teatro del Pueblo

Cost: 25 pesos

Simone Jacobson is a Burmese American cultural connector, toddler twin mama and writer based in San Miguel de Allende. By day, she is the Content Director for Well Spirit Collective. In all other moments, she strives to raise compassionate children who never lose their curiosity, tenderness and radiant light. Read more by Simone here.