Mexico is gearing up for one of its busiest travel seasons yet, with the Tourism Ministry (Sectur) projecting more than 4 million visitors during the Holy Week holiday period, which runs from March 29 to April 12 this year.

Tourism Minister Josefina Rodríguez Zamora announced that 4.03 million tourists are expected at the country’s top destinations — a 2.6% increase over the 3.93 million recorded during the same period of 2025. The surge is forecast to generate 55.89 billion pesos in tourism spending from hotel guests alone.

National hotel occupancy is expected to average 63.8%, with beach destinations leading the way. The Riviera Maya, Puerto Vallarta, Los Cabos and Cancún are all projected to exceed 75% occupancy.

Among the standout stories is Acapulco’s continued recovery. The Pacific port city is projected to draw around 447,000 visitors — a 31.7% jump year-over-year — with hotel occupancy reaching 71.8%. According to state Tourism Minister Simón Quiñones, the city now has 17,000 hotel rooms available, approaching the roughly 19,600 it had before Hurricane Otis.

Mérida is another to watch, with 108,000 tourists expected and an 18.5% increase over last year, cementing its rise as a cultural and culinary destination in the southeast.

On the urban side, Mexico City leads with more than 458,000 projected visitors and a hotel occupancy rate of 56.2%, followed by Guadalajara with over 152,000 and Monterrey with more than 141,000.

Rodríguez Zamora urged Mexicans to explore their own country, calling Holy Week “a great opportunity to travel, support local communities and live unique experiences in every destination.”

Sectur has published a national events calendar covering all 32 states on its Visit México website.

Mexico News Daily