In Shanghai to attend the ITB China 2026 tourism fair, one of the most significant business-to-business events in the global travel industry, Tourism Minister Josefina Rodríguez Zamora is seeking to take advantage of some encouraging developments to bring more Chinese tourists to Mexico.
After an eight-year hiatus, the Chinese platforms WeChat, Weibo and Red Note (or ZiaoHongShu) are open again to Mexico. That reconnection provides what may be the most important element for tourism promotion — communication.
“We want to speak directly to the Chinese traveler, listen to their interests, share our stories, and build a lasting relationship through content designed specifically for this market,” Rodríguez said.
The tourism minister said that Mexico’s strategy will stress direct and permanent communication with Chinese travelers through content designed for their interests, consumption habits and forms of digital interaction.
China is one of the world’s largest sources of tourists, and one of the countries that spends the most on international tourism. According to Rodríguez, China sends out some 155 million international tourists per year and projections suggest the figure could reach 200 million by 2028.
Rodríguez’s plan is to capitalize on China’s potential in the industry and take advantage of direct flights from Shenzhen and Beijing to Mexico City.
Rodríguez is joined in China by Michoacán State Tourism Minister Roberto Monroy García. Both are highlighting Mexico’s natural, cultural and culinary diversity.
Rodríguez held a meeting with Jane Jie Sun, the CEO of CTRIP, one of Asia’s most important travel platforms and a global leader in digital tourism services, with a strategic presence in international markets and millions of active users.
The two women discussed opportunities for collaboration to strengthen the promotion of Mexico in the Chinese market, expand the visibility of Mexican destinations, and generate alliances that contribute to increasing the flow of visitors to the country.
“Today, we want to tell China that Mexico awaits them with open arms,” Rodríguez said. “We want more Chinese travelers to discover the energy of our cities, the richness of our culture and the warmth of our people.”
Mexico News Daily
