Tuesday, November 18, 2025

Welcome to Tulum! Now, please sign here

The state of Quintana Roo, home to Cancún, Playa del Carmen and Tulum, is one of the most visited tourism spots in all of Mexico.

However, the area has also increasingly become a drug hotspot. A little over a year ago, Vice News reported on increased cartel activity in the Tulum area, and in February, a U.S. citizen was killed by a stray bullet in a shooting at a beach club. The other victim of the attack was allegedly a local drug dealer.

Draft letter for tourists by Tulum hotel association
A draft of the proposed advisory for visitors to Tulum, presented by the Tulum Hotel Association and the Quintana Roo Tourism Ministry. (Sedetur)

In efforts to inform and protect visitors to the Caribbean resort, Tulum hotels and the Quintana Roo Tourism Ministry are spearheading a proactive approach.

In the near future, tourists could be asked to sign a document — written in both Spanish and English and issued by the state tourism ministry — in which the signatory acknowledges that purchasing illegal drugs in Mexico is a crime.

Riviera Maya News reported that the one-page document is being circulated by the Tulum Hotel Association in hopes of winning consensus among member hotels.

“It is a format we suggest be integrated into the hotel check-in process,” Carla Patricia Andrade, director of the association, told Riviera Maya News. “It is a formal notification that in Mexico the consumption of these substances is illegal.”

If approved, all guests would be required to sign the document, confirming that they recognize the consequences of illegal drug consumption, Andrade said.

The idea behind the notice is to ensure that guests not only have a safe vacation but that they are aware that everybody in Tulum — foreigners included — are subject to the local laws.

Andrade told La Jornada Maya that Tulum is just as safe as any destination for those who come to enjoy the culture, the natural beauty, the adventure tourism, bird-watching, or just lazing on the beaches. “We have so much to offer here,” she said, “that it is not necessary to involve the consumption of illicit drugs.”

Drug use among tourists is a legitimate concern as evidenced by a tragedy in December —the bodies of two young U.S. citizens were found inside a rented suite in the Holistika neighborhood of Tulum. Local media outlets reported the cause of death was accidental overdose.

The proposed document is unequivocal, warning:

“Don’t put yourself at risk. Drug dealers on beaches and nightclubs will get you into trouble. They are not your friends, they’re criminals. Enjoy a drug-free vacation.”

With reports from Milenio, La Jornada Maya and Riviera Maya News

4 COMMENTS

Have something to say? Paid Subscribers get all access to make & read comments.
two people walking towards a beach in Tulum

Mexico launches ‘Tulum Reborn’ strategy to tackle slump in tourism

0
The 128-action strategy is centered around four pillars: the orderly regulation of tourist attractions, responsible urban and environmental management, tourism development and promotion and the comprehensive improvement of infrastructure and facilities in Tulum. 

Born for a mission for peace: The little-known origins of Puerto Vallarta’s pirate ship, the Marigalante 

3
The Marigalante was much more than just the pirate ship that welcomed revelers before finally sinking in the Bay of Banderas. In her previous life, she was part of myriad voyages and adventures.
Mexico soccer fans

How Jalisco is getting ready to welcome the world for the 2026 FIFA World Cup

1
Guadalajara, set to host four FIFA World Cup matches next year, isn't the only destination in Jalisco that's busily getting ready for all the visitors expected statewide from the massive event.
BETA Version - Powered by Perplexity